7 Ways to Transform Your Small Business into a Big Brand
The dream of every small business owner is to see their business grow into a big business. Here's how you can accomplish this.
As a small business owner, you...
Touchpoint
Poor Customer Experience (CX) Costs Financial Institutions $10 Billion Per Year
Fenergo, the leading provider of digital Client Lifecycle Management (CLM) software solutions for financial institutions, today announced findings from the comp...
Google Analytics default settings is secretly skewing 20% your conversion data
Have you ever heard of the Campaign timeout setting within Google Analytics? Almost no one has and it is skewing most of your data. There is a hidden setting within Google Analytics that marketers don’t know about and it’s artificially improving the ...
The Power of Business Storytelling – Engaging Customers and Boosting Sales
by Kristin Savage. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing st...
5 reasons for your brand to take part in an upcoming tradeshow
Written by Sujain Thomas
What happens when brick-and-mortar businesses stop relying on conventional marketing tactics? In the first couple of months, they re...
Interview With Geoff De Weaver, Author of ‘How to Win New Business’
What is your background briefly?
I have 30+ years of experience in New York City, San Francisco and globally within Advertising/Marketing/Direct/Digital and PR Industries of at building and transforming brands, businesses, and digital and physical...
Top 8 Steps to Creating a Strong and Successful Small Business Brand
Written by Alice Jones
Are you one of those people who generally think of big names when the word ‘brand’ is mentioned? You own a small business and time and...
Customer Centric or Employee Centric? Which Comes First?
By Minter Dial
Many companies have decided that being customer centric is the new way forward. Some brands — most notably Zappos and owner Amazon — discovere...
Marriott International Launches Global Customer Recognition Platform Powered by Salesforce
Marriott International, Inc., the global leader in hospitality, and Salesforce (NYSE: CRM), the global leader in CRM, have announced the global rollout of Marriott’s new customer recognition platform. Powered by Salesforce, the platform enables Marri...