How can Social media be used effectively to develop brand loyalty?
Social media is emerging as the best tool to reinforce messaging and increase sales. Such platforms also gather leads and provide weightage and recognition to a...
Touchpoint
How Do Consumers View the Future of CX?
A new survey by Voxpro – powered by TELUS International reveals how consumers feel about CX and technology.
Customer experience (CX) strategies, channels and...
7 Ways to Transform Your Small Business into a Big Brand
The dream of every small business owner is to see their business grow into a big business. Here's how you can accomplish this.
As a small business owner, you’re probably dreaming of the day when your business grows into a big business. You’re not ...
Poor Customer Experience (CX) Costs Financial Institutions $10 Billion Per Year
Fenergo, the leading provider of digital Client Lifecycle Management (CLM) software solutions for financial institutions, today announced findings from the comp...
Google Analytics default settings is secretly skewing 20% your conversion data
Have you ever heard of the Campaign timeout setting within Google Analytics? Almost no one has and it is skewing most of your data. There is a hidden setting wi...
The Power of Business Storytelling – Engaging Customers and Boosting Sales
by Kristin Savage. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she had found herself as a freelance writer. You ca...
5 reasons for your brand to take part in an upcoming tradeshow
Written by Sujain Thomas
What happens when brick-and-mortar businesses stop relying on conventional marketing tactics? In the first couple of months, they re...
Interview With Geoff De Weaver, Author of ‘How to Win New Business’
What is your background briefly?
I have 30+ years of experience in New York City, San Francisco and globally within Advertising/Marketing/Direct/Digital and ...
Top 8 Steps to Creating a Strong and Successful Small Business Brand
Written by Alice Jones
Are you one of those people who generally think of big names when the word ‘brand’ is mentioned? You own a small business and time and again wonder how you can form a brand out of it? Many people make the mistake of believin...