The Power of Business Storytelling – Engaging Customers and Boosting Sales
by Kristin Savage. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing st...
Touchpoint
5 reasons for your brand to take part in an upcoming tradeshow
Written by Sujain Thomas
What happens when brick-and-mortar businesses stop relying on conventional marketing tactics? In the first couple of months, they re...
Interview With Geoff De Weaver, Author of ‘How to Win New Business’
What is your background briefly?
I have 30+ years of experience in New York City, San Francisco and globally within Advertising/Marketing/Direct/Digital and PR Industries of at building and transforming brands, businesses, and digital and physical...
Top 8 Steps to Creating a Strong and Successful Small Business Brand
Written by Alice Jones
Are you one of those people who generally think of big names when the word ‘brand’ is mentioned? You own a small business and time and...
Customer Centric or Employee Centric? Which Comes First?
By Minter Dial
Many companies have decided that being customer centric is the new way forward. Some brands — most notably Zappos and owner Amazon — discovere...
Marriott International Launches Global Customer Recognition Platform Powered by Salesforce
Marriott International, Inc., the global leader in hospitality, and Salesforce (NYSE: CRM), the global leader in CRM, have announced the global rollout of Marriott’s new customer recognition platform. Powered by Salesforce, the platform enables Marri...
BAI Global Innovation Awards: Q and A with CEO Debbie Bianucci
By Jay Palter
Your customer base has embraced your company’s innovations. Now it’s time to celebrate your achievements within the global financial services c...
Intercom raises $125M from Kleiner Perkins, with Participation from GV (formerly Google Ventures) and Others
Intercom, the first customer platform for internet businesses, has announced a $125 million Series D round, with a post-money valuation of $1.275 billion. The r...
Why the human touch is still important in the digital age of customer service
By Leslee O’Loughlin, Human Resources Manager Enterprise Rent-A-Car Ireland
In this digital age, customer service seems to be an area of business that companies automatically presume is heavily supported and perfectly matched with technology. Cust...