Social media is emerging as the best tool to reinforce messaging and increase sales. Such platforms also gather leads and provide weightage and recognition to a brand. Check out this compelling use case that supports our statement.

Thin phone cases brand Peel has managed to carve out a distinct space in a world full of Alibaba sellers of the same product. A major driver is its social media campaigns. For instance, their Facebook video ads are really catchy. No wonder their revenue has increased 16x and their ROI has increased 3x.

That’s the power of social media marketing.

Some noteworthy SMM statistics
According to We Are Social, the number of social media users has presently reached to about 3.48 billion that has seen a 9% increase in the number, since last year. About 95 % of online adults aged between 18 to 34 years follow social media when it comes to brand following.

Approximately 63% of customers expect commercial units to provide customer service via media channels, and about 90% of these users have used social media to interact with business owners.

Why SMM is an important medium for brands?
Social media has drastically changed the interaction man makes with his friends, family and even brands. This is fast becoming an important tool for positive interaction between various customers, companies, brands and products. Thus, brand building through social platform has become easier and important.

Any brand can promote and highlight itself in the virtual market, which has so many consumers, using and referring to the same. Online presence and loyalty can be increased by adopting social media networking tools effectively. It is a known fact that social media has a great influence on human minds.

Hence, posting information and updates on the commercial goods and services, on a social platform, goes a long way in earning positive comments, feedbacks and reviews about the same. The virtual networking avenues are being used to:
a. promote services,
b. interact and chat with people,
c. exchange opinions and knowledge, and
d. keep abreast of the latest that the market has to offer.

How brands can leverage SMM?

Here we shall look at the ways, by which the service provider can build and highlight his brand, by using social media marketing effectively.

1. Creating Interest

Any brand needs proper propagation and marketing. This is where the social media comes in, to make people aware, interested and curious about the particular brand and thus spread the word about it, in a positive manner. This involves research to

• The platforms utilized
• The products and services mentioned the most
• Criticisms that need attention
• Type of content shared
• Common features of posting

2. Feedback

The reviews and feedbacks about a particular brand are very important for it to generate more sales. The manufacturing sectors can take a note of the negative comments and complaints regarding a brand.

After this, they can try to rectify the errors to let it retain its popularity. This can provide a better understanding of the customers and how the brand is perceived in the market.

3. Gaining attention

The brand owners can keep their websites and virtual portals, more informative and interactive, thus creating goodwill for the products and services.

If efforts are made to make the brand stand apart from the rest, owing to its characteristic features or being consumer friendly. The brand needs no time to fill in its loyalty bank, on the virtual platform.

4. Interaction with consumers

The best a brand owner can do to boost his brand loyalty is to be in constant touch with his target consumers. He has to stay available and interactive with his customers

This prompt availability can help to capture their attention. The brand owner can effectively engage, update and encourage the consumers to choose his product or service.

5. Social activeness

A major utilisation of the various social media tools is only possible if the brand owner is active on social media platforms. His availability and prompt responses make the brand a popular and favourite among the masses.

6. Thinking like the customers

Making the products and delivering the services, keeping the customer in mind, can help a lot to attract loyalty towards the brand. Some techniques can be adapted to make the products, more consumer-friendly such as
• Discounts
• Exclusive Content
• Insider’s Look
• Updates or new products

To conclude, it can be said without a doubt, that in today’s times, social media platforms like Facebook, LinkedIn, Twitter, Instagram, and Pinterest play a crucial role in brand building. The best part is that you don’t need millions of dollars to get the max out of these platforms. All you need is an SMM expert with whom you can create a scintillating presence in front of people who matter the most – i.e. your target customers.

Author Bio:

Google Analytics & E-Commerce Analytics certified, Amit Kothiyal has 9+ years of experience in digital marketing. He has helped numerous brands establish their online niche with his out of the box internet marketing strategies and lead generation capabilities. He is proactive on twitter to share his experiences with similar kind of professionals across the globe.


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