Brand management

The non-obvious trends to watch for

Trend watching For me, trend watching started a long time ago with Faith Popcorn and the popcorn report. Then we had “Funky business”, “Future files”, “Megachange 2050”, “The Shift” and a speeding up of more books on the future in the last year. Boo...

75 percent of financial services leaders in Ireland have found customers’ mistrust to have increased significantly over the past three years

For the majority (80 percent) of Irish financial services leaders, customers must come first if their organisation is to succeed in the long-term, with 7-in-10 citing ‘trust’ as a key factor for sustaining strong customer relationships. This is accor...

Pin It on Pinterest