Irish MediaTech company Engager and TAM Ireland (Television Audience Measurement Ireland Ltd) have announced their partnership for SocialTV audience mea...
Latest guest post by Andrew Keogh. See more about Andrew’s company Aristo.ie here, and previous articles for us here.
Why are you nervous in front of some au...
In Ireland, audience measurement has remained the same for decades but that is all about to change thanks to new Irish tech start-up Engager.
Engager is a state of the art software that monitors real-time social engagement with TV an...
By Conor Hogan. Last week, the 4th annual Digital Marketing Conference was hosted by the Marketing Institute of Ireland in the Aviva Stadium. See our coverage o...
Kantar Media Ireland has announced the launch of AdExpress, a unique advertising monitoring and insights platform. Employing 50 people between Dublin and Belfas...
This article originally appeared on 60 Second Social.
Kantar media has announced that it will launch Twitter TV engagement ratings in the UK later on this month. The system is modelled on the Neilsen Twitter TV ratings in the United States and wil...
A version of this article appeared on the author's website , he can be found on twitter @SimonCocking
At the Helix in DCU, early in the morning, organise...