Popdeem today announced its biggest update since closing a round of €500,000 in funding in May 2014.

Popdeem allows brands to reward their customers for sharing local brand experiences via social networks. The system lets marketers identify and reward their most influential customers, encouraging peer-to-peer conversation and driving word-of-mouth marketing.

Brands can avail of their own custom branded social rewards platform, or integrate Popdeem into existing apps using the Popdeem Mobile SDK.

According to research by Nielsen, corporate brand messaging and advertising is one of the least trustworthy sources of information for millennials on social media today (only 14% trust online advertisement). It found that millennials are far more inclined to trust peer-generated brand content (with 92% trusting word of mouth and recommendations from their peers). Popdeem enables brands to drive this user-generated content by moving away from disruption tactics and instead incentivising customers to share positive brand experiences.

The Popdeem marketing platform allows brands to manage their reward campaigns. The custom profiling tool allows brands to tailor rewards based on social information such as demographics, interests, influence and loyalty. This means that brands can keep rewards relevant and ensures that influencers are given VIP treatment.

Brands are constantly looking for innovative ways to spark conversation online. Popdeem’s new profiling tool gives brands the ability to identify their most relevant audiences who have a strong influence in their own online networks.” says Popdeem CEO Richard Whelan. “By incentivising these customers to share local experiences, brands can drive word-of-mouth marketing and increase brand awareness amongst their peers.”

To find out more about the service, you can head over to Popdeem’s new site on this link

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