Popdeem, a marketing platform that helps brands drive word-of-mouth and peer to peer engagement across social networks, today announced that it has raised €500,000 in funding to further accelerate its commercial development. Among the investors are venture capital firm Delta Partners, Enterprise Ireland and several leading angel investors.
Initially formed in 2012, Popdeem started life as a social rewards app for local businesses.
After building successful case studies from its initial launch in Dublin the company is now white-labelling its technology, enabling large brands to use the Popdeem platform and its suite of social marketing tools to engage customers online. Brands can integrate the technology into existing mobile apps using the Popdeem mobile software development kit.
Using the Popdeem technology, brands can reward users for sharing experiences at specific brand locations or at events. Customers can check-in or share photos on Facebook, Twitter or Instagram to redeem rewards. This generates peer-to-peer brand engagement and word of mouth marketing that drives brand awareness and customer acquisition.
“Brands are constantly looking at innovative ways to spark conversation on social networks. Peer-to-peer engagement is becoming more important as the social web continues to grow” said Popdeem CEO Richard Whelan, “Popdeem’s technology and marketing platform is making it possible for brands to target their most influential customers, boost brand advocacy and harness the power of the social web.”
Popdeem was one of the first start-ups to accelerate its business in Wayra in 2012 / 2013. Wayra is one of Ireland’s leading digital startup accelerators, providing early stage investment to startups in different areas of internet and new technologies, as well as a dedicated state-of-the-art workspace and support.