Categories: Applications

How App Engagement Varies Across Categories

Research conducted by App analytics platform, Localytics, has shown that the time people spend in Apps has increased by 21% year on year.  Based on data collected from 28,000 Apps across 1.5 Billion devices, the summary of the findings were as follows:

  • Overall time in App has increased by 21%
  • Users open an App on average 11.5 times a month, up from 9.4 a year ago (22% increase), while App session length has remained constant at 5.7 minutes
  • Social Networking experiences strong “snacking” behavior
  • Music has the greatest time in App increase of 79%
  • Time in Health & Fitness (a key feature in the recently announced iPhone 6) and Social Networking Apps increased by 51% and 49% respectively

As you can see in the graphic below, social networking Apps experience the greatest amount of launches but conversely have some of the shortest session lengths. Music Apps continue to be used for the longest periods while Sports and News Apps, as you’d expect, are opened quite often.

You will find more statistics at Statista

John

Founder of Irish Tech News. Love technology in all its forms. Love discussing and writing about it even more!

Recent Posts

Irish buyers continue move to electric vehicles as momentum builds in Ireland’s transition

Ireland’s transition to electrified mobility continues to strengthen, with two in five Irish consumers (40%)…

17 hours ago

SETU to host sixth annual Women in Technology event

South East Technological University’s (SETU) sixth annual Women in Technology event will bring together role…

19 hours ago

Could Digital Insurance Solve Food Security For Venezuela?

By David Stephen who looks at the idea of Digital Insurance and how it could…

22 hours ago

The Spider Awards 2026 Shortlist Announced as Record Entries Mark 29th Anniversary

The Spider Awards, Ireland’s longest-running and most prestigious digital awards ceremony, is proud to announce…

2 days ago

NBI end of year update: over 450,000 homes, farms and businesses now ready to connect under the National Broadband Plan

National Broadband Ireland (NBI), the company responsible for delivering the Government’s National Broadband Plan (NBP),…

2 days ago

More about Irish Tech News


Irish Tech News are Ireland’s No. 1 Online Tech Publication and often Ireland’s No.1 Tech Podcast too.


You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news


If you’d like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss.


Irish Tech News have a range of services available to help promote your business. Why not drop us a line at Info@IrishTechNews.ie now to find out more about how we can help you reach our audience.


You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.