Business Development Culture, Taking Sales Culture Beyond the Sales Team, reviewed

By @SimonCocking, review of Business Development Culture, Taking Sales Culture Beyond the Sales Team. By Alex Moyle available from KoganPage here

Culture is so important these days for your business. There is a lot of truth in the observation that people don’t leave bad companies, they leave bad managers. High staff turnover is expensive, in terms of recruitment costs, and the time wasted, training up people that don’t stay, and also having members of the team that are unhappy and a poor fit for your organisation. The challenge, as always is how do you manage to have a better culture, that encourages people to want to stay, and give their best for their company. If this is even possible?

Moyle attempts to get to grips with this challenge through a series of interesting chapters. The book deconstructs and analyzes the various elements to these challenges and attempts to provide solutions and strategies to manage to achieve this. At the same time the book is prefaced by the declaration that this is a complex challenge, and also that we are facing a dynamic and rapidly changing work environment and culture too. In some ways this is not a bad consideration to be aware of, as it illustrates that there is no one size fits all solution. This makes for a better read and valuable book, as it offers you a range of areas to consider and solutions to try out.

It is an interesting addition to the literature of this field, and it could be useful for those companies open enough to assess and want to change their own work culture.

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