Worlds-First Interactive NFT Artwork Event

Strata.Gallery has revealed the world’s first interactive NFT artwork event and sale, ‘Whole Picture’.

It will feature the sale of 1200 unique NFT artworks and will run for a month. It is the digital continuation of Héctor Falcón’s renowned work, Constructive Modular Extraction.

NFT Artwork, how will the event work?

This is a series of physical paintings where Falcón slashes through a multi-layered canvas to reveal the image that lies underneath. Whole Picture will be interactive, so after the sale is over, owners co-create their 4-layered digital artwork, guided by choice and chance.

This art experience will be a truly collectible NFT artwork that is an investment and an evolving project, as opposed to the more typical singular transactions of NFTs. This first event is one of a series of art projects planned by Strata.Gallery, made possible by blockchain technology.

Strata.Gallery will work with modern artists, helping them gain a new audience and bring art alive in a way not previously utilised. Strata’s collaboration with Falcón to create Whole Picture, is as they state “the future of art investment, collection, curation and creation.”

Notably, Falcón’s artwork is slashed and punctured and the circular canvas used and the pieces that are cut out become collective pieces on their own. As part of the Strata.Gallery event will randomly allocate 50 of these cutouts to those owners with matching digital canvases, framed and signed by Falcón.

The 1200 digital artworks are based on 50 canvases that Falcón has hand-painted and then punctured. Each NFT represents one artwork which is comprised of four stacked layers revealed during the month-long art event.

When completed, the four layers can be arranged and reshuffled and the owner of the piece collaborates with the artists to create their own bespoke digital artwork. Every one of the NFT artworks is unique and varies in rarity, some of the 50 canvases appear often and some appear only once, etc.

Strata have devised a three-tiered pricing structure that allows every type of NFT art buyer to participate in this time-limited sale. This also limits the disparity between opening and final prices that’s apparent in other NFT pricing models.

Whether a buyer is interested in crypto, is an art enthusiast, or art investor, this model is designed to balance utility and cost, to allow for different value propositions to suit different levels of investment, the sale is limited to the month of June.

After the sale has been completed, the art event commences in which “the whole experience” of Falcón’s art takes place. The canvases of each artwork are revealed over time, determined by choice and chance.

Every 4,444 blocks added to the Ethereum blockchain, taking around 18.5 hours, owners are then shown the canvas. If they like the canvas, they can lock it in or that can wait for another 4,444 blocks for another choice.

There are five chances to lock one’s canvas after purchase, father that the latest canvas is automatically locked and the first canvas of the next layer is revealed. This process repeats for all four layers, after 88,880 blocks, being 4,444 blocks by five chances by four layers, the event is complete.

The resulting artwork will consist of unique arrangments of four stacked canvases. The owner views their completed canvas in the ‘Whole Picture’ digital art viewer, where they can arrange and rearrange their canvases and even automate them to allow them to appear from different perspectives.

Falcón said about the event, “Taking this project into the NFT system seemed very natural,”. He also said “It is a collaborative artistic experience that challenges some of the dogmas of traditional art by giving birth to a new level of artistic expression. In making these pieces, I wanted to combine the work of the artist with the actions of the person who consumes the art, without either of the two being wrong or out of place. It is not about buyers making an image that I have to like. The idea is that in this digital dimension, a user can play a sort of game – between my artistic proposal on the one hand and their wishes or preferences on the other. What results is a unique artwork, born from a playful and dynamic act.”

Héctor Falcón is an award-winning, critically acclaimed Mexican artist. He has more than 35 individual and 140 collective exhibitions to his name, and his highly collectible work has been shown at leading art fairs such as Frieze, The Armory Show, Art Basel and Volta.

The Héctor Falcón event and sale are the first in a series of captivating and thoughtful online NFT art experiences from Strata.Gallery, as it explores the intersection of physical and digital art. Every project from Strata is designed to expand the value and experience of highly collectible artists, and all NFT artworks are designed to evolve. This is limitless, transformative art.

For more information, and to see previews of the artwork, check out the link here.