By @SimonCocking interview with Andrea De Francisci Co-Founder and COO at 

What is your background briefly?

I started my career in marketing consulting within a financial and insurance mediation company. Since then I’ve been passionate about finance and investing. I have then increased my experience in the business administration and operational side of the business by majoring in business administration from the buckingham university. During the last 2 years I’ve been consulting for startups as chief operating officer and business developer. My main specialization is fintech consulting which allowed me to invest my time and knowledge in founding Elpis with my partners.

Does it seem like a logical background to what you do now?

I’ve used my experience with startups and fintech, combined with my passion of investing and innovation, to develop Elpis. This project is the logical consequence to my background and the opportunity of a lifetime to improving and changing for the better the financial market with the values on which our company is based: Trust, Transparency, Efficiency, and Fairness.

1 min pitch for what you are doing now?

I am now following up the development of Elpis, especially the fundraising side of the business while we develop the trading systems, soon to be operative in Bitcoin and Ethereum trading. Our team, with the combined effort of our advisors is constantly looking for fundraising opportunities in the ICO and in the business as clients. Our company is the first ICO in the market to go public-ICO with a real, tested, and functioning business model and technology. As opposed to other ICOs Elpis is a real product with a real business model, furthermore is safer than other ICOs for its unique token technology which, as a derivative, is connected to the equity of the company allowing investors to be really invested in the project, not only for speculative reasons. Our token is the first token with real economic fundamentals and our company wants to work as a bridge to gap the distance between old-finance and the new crypto-finance with its Artificial Intelligence and Blockchain core technology.

Tell us how it’s been going with the preparation for the ICO campaign so far?

We’ve been preparing for our ICO since this November. Starting with the partnership with Capchainx we’ve been totally vested in this new crypto world. We have been in touch with industry experts and influencers, testing and further improving the project. Since then Elpis has been refined and has seen the addition within the team of great advisors, expert in the fintech industry, such as Desmond Marshall, Gabriel Zanko, Manan Mehta, and Ian Scarffe.

What are the most frequent questions people ask you about Elpis?

Frequent questions asked to us are connected with the security side of the token. The token itself does not have voting rights, claim to asset and claim to revenue, hence it is not a security. A token holder though can redeem shares (based on the agreement thats states on the white paper), should pass “shareholder” criteria of local jurisdiction, being a qualified investor, before he holds shares and be subject to security law. This argument of redemption (whose shares are not yet in existence at companies house) can one day be classified as a regulated activity, although not explicitly today. Therefore, Elpis Coin should be technically considered a derivative of Elpis Investments right now.

What sets crypto equity or elpis’ model apart from normal ICO activity is in fact that the token has real market fundamentals behind the token itself. You want to be invested on the team, the potential of product and market. With the token price following the share price (where the token is emitted and share does not circulate) should in theory reflect that value.

If it all goes well / to plan, what will 2018 look like for Elpis?

We are going to launch our trading systems, managing our first clients crypto assets, in January. In 2018 especially right after the public ICO we hope to be already profitable in the crypto-trading and hoping to open the regulated fund for the traditional side of the business thereby creating the first hybrid crypto-asset investment fund, able of investing through Artificial Intelligence in both crypto currencies and traditional assets.
Our model will allow us to rip the benefits of both markets with the safest and most efficient technologies. Our long-term objective is to allow everyone to benefit from the new technologies like AI and Blockchain no matter of the assets at their disposal. Everyone should be able to invest safely and efficiently in the market like professionals.

Who do you follow / read for inspiration?

Staying updated with the latest technologies, innovation and the market changes is a 24 hours work, on social media and on main online news blogs. My last reading has been particularly interesting for the fact that it is an autobiography of one of the most exponential experts in the investing landscape: Ray Dalio. Founder of the Bridgewater Associates LP, Ray Dalio is one of the best hedge fund managers of the latest decades and has been inspiring for our company especially for his application of technology and for the transparent and efficient way of how he manages his business. In its last book, Principles, Mr. Dalio shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business and which any person or organization can adopt to help achieve their goals. Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, that also guide is in our journey with elpis to revolutionize and further improve, with new technologies and principles, what great experts and professionals like Ray Dalio left us.

Business Showcase : Elpis Investments

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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