Describe the company – the elevator pitch…
TIP tap tap (TTT) @ is an affordable interactive school desk combined with a suite of software learning applications which enhances traditional teaching and encourages collaboration within the classroom. The interactive table is a regular school table embedded with a layer of touch sensing technology. This allows each student in the classroom to interact with the learning content displayed on any presentation system (TV, Projector, Interactive whiteboard).
— Tracy (@Tracy_Keogh) June 17, 2015
How are you different?
TTT is a low cost solution compatible with schools exisiting ICT infrastructure. It encourgaes collaboration and multiuser interaction, along with reducing manual assessment whilst improving learning outcomes.
TTT is a ubiquitous computing technology, meaning that we can enhance the capabilities of everyday objects such as regular school desks with our sensing technology.
We believe that by having a more natural and more organic design will enable the technology to be adopted more seamlessly. TTT is more conducive for educational environments as it does not augment the natural classroom environment.
TTT also works with print based materials and tangible objects, for example books can be placed on the table where touch events, tracing and gesture patterns can be tracked through a printed book. Digital copies of the students’ works can be stored and reviewed.
TTT is a platform focused on the need to provide more tactile learning experiences for early years education. As TTT supports more natural modalities of interaction such as through touch, gesture, drawing, physical objects etc, this is fundamental in the development of younger students fine motor skills and kinesthetic intelligence.
Why will the company / product do well?
Investments in ICT for Education is projected to increase significantly over the next 5 years. For example, the global spend on ICT in the classrooms within the Pre-School and K12 sectors is projected to grow from approximately $20 billion in 2013 to over $40 billion in 2018. A significant proportion of this spend will be on interactive technologies and classroom assessment systems, and this is what TIP tap tap specialises in.
TTT has been exhibited on numerous occasions and has been very well received by EdTech leaders. Our first public exhibition was at the 2014 Web Summit in Dublin. In January 2015 Intel chose TTT as a key EdTech partner for the BT Young Scientist event. We then went onto exhibit at the Bett show in London, the world’s largest education technology show.
Due to the exceptional reaction to our technology we have been lucky enough to engage with some of the world’s leading Ed-tech companies. Negotiations are currently underway to secure business partnerships, which will see TTT manufactured and distributed to classrooms throughout the world. There is a strong and positive market consensus that ‘there is nothing out there like it’.
Where are you based? How long will you stay there?
TTT team is currently based in Nimbus Centre, Cork Institute of Technology. The Nimbus Centre is Ireland’s research centre devoted to the field of networked embedded electronic systems.
We hope with the right financial investment and commercial opportunities TTT will grow rapidly. This may progress to the team transitioning from the Nimbus Centre to a start-up hub or start-up incubation centre.
— TipTapTap (@tiptaptap_edu) June 10, 2015
When was the company launched?
TTT was formally registered in February 2015 after receiving €296K in funding from Enterprise Ireland; however the business and technology development began back in 2013. TTT technology evolved from post-graduate research undertaken by our CTO Juan Francisco Martinez, which focused on extending touch sensing capabilities on everyday surfaces. We have recently filed our first worldwide patent to protect the underlying components of the platform.
— TipTapTap (@tiptaptap_edu) June 19, 2015
What have been your biggest wins to date?
In May 2015, TTT was shortlisted from over 600+ worldwide technology start-ups to pitch at the Collision Conference in Las Vegas, with an opportunity to be crowned “Technology Startup of the Year 2015”. TTT were judged best tech start-up by attendees who voted online for their favourite ideas.
Due to the exceptional reaction to our technology we have been lucky enough to engage with some of the worlds leading Ed-tech companies. Negotiations are currently underway to secure business partnerships, which will see TTT manufactured and distributed to classrooms throughout the world.
What type of people (market segment) are you trying to attract to your product?
TTT is focused on early years and special needs education. Although our initial target market is Ireland & UK, Ed-Tech commercialisation specialists and industry leaders recognise TTT as being a solution applicable to a global market as minimal localisation is required.
Through our extensive market research we have identified potential TTT customers/partners. These include Educational Technology providers, publishers (digital & print based content), Technology Resellers/Distributors, Educational Furniture Manufacturers.
Educational Technology providers are looking for new innovative products and services to enhance their current offering, so far many leading Ed-Tech providers have recognized TTT as being the innovation they are seeking.
Tell us about your team?
Stephen is a serial entrepreneur and has founded several technology companies in the past 15 years. As a Senior Researcher with Nimbus Centre in Cork Institute of Technology, Stephen has been at the forefront of IoT research within the centre.
Kevin’s role in TTT as Creative Director is to oversee all product research and design. Kevin has User Experience, Digital Media Design & e-learning experience. He has expertise in applying best practice in UX/UI research and design, tailored towards delivering such novel interaction platforms as TTT.
Juan Martinez is CTO. Senior Researcher and Hardware Engineer at the Nimbus Centre. Expert on novel user interfaces and smart materials within ubiquitous computing environments & IoT ecosystems. Other skills: market research, project planning & resourcing, product design, manufacturing feasibility & testing.
What are you long term plans for your product / company?
We expect the product will be market ready by June 2016, with a beta version ready by Oct 2015. Discussions with potential partners/customers are ongoing where licensing agreements are being negotiated; technology integration with current available platforms is a key driver towards TTT being adopted on a global scale.
What are your favourite tech gadgets?
We are big fans of technologies that are tangible, and provide more natural forms of interaction such as using touch, gesture and physical objects. Having access to gadgets such as electronic toolkits and initiatives such as makerspaces, design thinking workshops etc, have enabled us to explore and rapidly prototype our ideas more effectively.
Electronic Kits such as these are great fun – http://www.makeymakey.com/
We especially love gadgets, which facilitate collaboration, allowing us explore, ideate, make and share experiences together. Our interest in multitouch and multiuser platforms has been inspired by technologies such as the Reactable, a tangible user interface for music creation.
What tech gadgets do you wish you could use to help you?
We have a 3D printer here in the Nimbus Centre, which we have used for other side projects; however we would like to use the 3D printer more often.
We would also like to learn how to use a CNC router and Laser Cutter to assist us with in-house industrial design, such as for prototyping and manufacturing.