By Robin Gurney @ TIPTOP INSIGHTS
Over the past year I’ve asked a good number of senior marketing people in European companies if they have any experience wi...
When this years speaker line-up was being announced over the past few months it was great to see Julie Larson-Green of Qualtrics in the mix. As a pioneer of he...
By Robin Gurney @ TIPTOP INSIGHTS Image source: Buyer Brain Ltd.
In previous articles we have seen why neuromarketing is so important, the various technologies used and a special focus on implicit reaction tools as well. Now we look to the future ...
By Robin Gurney @ TIPTOP INSIGHTS. Assessing unsung neuromarketing heroes. In this article, we look at implicit reaction time tools.
Whilst there is still s...
By Robin Gurney @ TIPTOP INSIGHTS
Progressive marketers are looking beyond the overflowing pot of data that tell them WHAT consumers do and HOW into finding ...
By Robin Gurney @ TIPTOP INSIGHTS, image credit/source is BitBrain
Having spent 20 years as a “digital marketer” (most of it as a content strategist), I confess I’m more “mar” than “tech” but I predict that the marketing department of tomorrow wil...
by Robin Gurney
According to Clayton Christensen, father of Disruptive Innovation theory, a New York Times best-selling author and professor at Harvard Busin...
By @SimonCocking review of The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power by Shoshana Zuboff Available from Amazo...
Irish peer-to-peer car hire firm Fleet has successfully tendered to provide Dublin City Council (DCC) with an app-based virtual vehicle pool for council staff to access transport at work.
The initiative is part of the “Smart Mobility Hub”, an SEAI...
