TikTok Partners with Guaranteed Irish to introduce TikTok Shop in Ireland

Across Ireland, 2.2 million people come to TikTok every month to be entertained and inspired by content they find from their favourite creators and new ones they discover each day – including the latest trends, fashion and beauty tips, recipes and gifts. TikTok in partnership with Guaranteed Irish, are excited to announce a new way for Irish users to discover and shop directly from Irish sellers with the introduction of TikTok Shop in Ireland.

TikTok Shop, which is open exclusively to businesses and shoppers based in Ireland, will bring shoppable videos and LIVE shopping directly to For You feeds, giving local Irish sellers and Irish creators the ability to sell directly through shoppable content on the app.

TikTok Shop is proud to be in partnership with Guaranteed Irish, the national symbol of trust for doing business in Ireland helping consumers and businesses identify the products and services that are better choices for Ireland. Guaranteed Irish membership is open to homegrown and international companies in Ireland across all sectors, including Chapters Bookstore (@chaptersbookstoredublin), Cocoa Brown (@cocoabrown_tan), and Smooth Company(@thesmoothcompany) who are just a few of the brands who will be selling through TikTok Shop beginning this month. As part of the partnership, TikTok Shop will be offering Guaranteed Irish members access to exclusive support, which will include events and training.

Brid O’Connell, CEO of Guaranteed Irish, said: “TikTok Shop represents an incredible opportunity for our retail members to connect with a new generation of shoppers in an innovative and engaging way. By enabling Guaranteed Irish businesses to showcase their products directly to millions of users on TikTok, we are empowering them to reach wider audiences, drive sales, and strengthen their presence in the digital marketplace.

“Our members have access to account managers and content creators, helping convert sales and assist them on this journey. We hope that this platform will be a new way for them to share their stories, highlight their craftsmanship, and connect with customers in real time.”

Elaine Fox, Head of Ireland at TikTok said: “We’re thrilled to be opening up TikTok Shop in Ireland so that our Irish users can discover and buy from homegrown Irish brands. For local businesses in Ireland, TikTok Shop is like having a bustling market square in the palm of their hand. Whether you are a one person business, a national brand or a creator, you can grow your business and income and that’s great news for the Irish economy at large.”

With community driven trends like #TikTokMadeMeBuyIt inspiring people to discover and share products they love, TikTok is creating a new shopping culture that blends entertainment and shopping. The experience is unique to each user, tailored to what they enjoy on TikTok. LIVE shopping allows sellers in Ireland to deepen their engagement with buyers by interacting in real time to show products via live demonstrations and try ons, offer exclusive discounts and host giveaways. TikTok Shop is also a shopping experience our community can trust, as it is protected by robust policies and teams of experts that work diligently to ensure the safety of the marketplace.

What TikTok Shop Offers:

LIVE Shopping: LIVE Shopping allows sellers and creators to seamlessly integrate products into a livestream session. This offers an engaging real-time shopping experience, which blends the physical store experience with the convenience of online shopping. Sellers can showcase their products live, while buyers can ask questions and be answered in real time while interacting with the community on the livestream.

Shoppable videos in the For You Feed: Shoppable videos offer a native solution for sellers to add products into videos in an organic and creative way. Shoppers click on the link and will be directed to Product Detail Pages, which highlights the product details and prompts viewers to checkout directly.

Product Showcase: Browse product tiles, read reviews, and purchase directly from a favorite brand’s profile. Businesses can curate custom product collections directly on their profile page.

Affiliate Program: Creators can connect with sellers through new commission-based product marketing opportunities. Creators have a new way to monetize their creativity by sharing products in short videos and livestreams, and sellers can choose the Affiliate plan that’s the right fit for their brand.

Shop Ads: New TikTok Shop Ads bring more opportunities for sellers to promote their TikTok Shops, so customers can discover and complete purchases all within TikTok.

Secure Checkout: TikTok works with trusted third party payment platforms to facilitate transactions on TikTok Shop, to ensure a quick, smooth, and secure checkout process.

How to start shopping on TikTok Shop?

Start shopping: From the TikTok app you can start shopping when you see a video with a product link at the bottom (shoppable video) or on a product link in a LIVE Shopping event. You can also search for your favourite Irish brands and click on the Shop icon to browse their products.

Product details:

Once you spot something you love, tap the product. This will take you to the product detail page to learn more, including colours, dimensions, shipping and return details, delivery estimates, and more. You can even contact the seller for any additional questions you may have.

Place your order:

Tap Buy now to check out immediately, or choose Add to Cart to either group it with other items or purchase it later. Tap the Checkout button. Fill out or confirm that your shipping address and payment method are correct. Select Place order. You’ll receive confirmation that your order was placed successfully.

How to start selling on TikTok Shop?

If you’re an Irish-based business and interested in getting started on TikTok Shop you can register your interest here:TikTok Shop Seller Center.

Instructions for registration and onboarding can be found on the dedicated TikTok Shop Academy for Ireland where businesses, creators and customers can access educational content on everything from getting started, leveraging the affiliate platform, platform policies and scaling your business.

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