Describe the company – the elevator pitch …
LogoGrab @LogoGrab is the easiest way for brands to use Augmented Reality in their marketing campaigns.
Let your audience take a picture of your products, billboards, etc. with any smartphone to access engaging content, promotions and more.
How are you different?
1. LogoGrab requires no app download.
2. It only requires the brand logo, wherever placed, to unlock digital content from any offline material.
3. It connects to Ad Retargeting, keeping your brand top of mind.
Why will the company / product do well?
Unique product differentiators
Dynamic and experienced team
Strong market traction
Where are you based, how is the broadband? How long will you stay there?
We are based in Dublin (Silicon docks).
Headquarters will be here for a long time.
We are opening regional sales offices in NY and London in Q4 2015
When was the company launched?
The company was launched in Ireland in July 2014.
Our product was launched in November 2014 at Web Summit.
What have been your biggest wins to date?
In September LogoGrab will be used by a global consumer brand for the largest Augmented Reality campaign in history.
What type of people (market segment) are you trying to attract to your product?
We are a B2B solution designed for FMCGs brands.
Tell us about your team?
Luca Boschin, CEO, passionate about thinking different and building long-term relationships.
Alessandro Prest, CTO, former Google researcher in Image Recognition
David Larkin, COO, former VP Sales at SalesForce.com
What are you long term plans for your product / company?
Become the leading Augmented Reality platform
What are your favourite tech gadgets?
iPhone (can’t live without it)
Google Cardboard (let’s be honest, it’s a cool little thing)
What tech gadgets do you wish you could use to help you?
Apple watch, to keep track of important notifications without having to take phone out of pocket every few minutes.
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