Market segmentation

Understanding How Artificial Intelligence could change Marketing

by Charles Phan who graduated with a degree in Marketing and continues to write about a variety of fields in…

7 years ago

New Research finds consumers prefer to skip Video On Demand Ads

75% of ‘Video -on-Demand’ (VOD) ads are skipped when the consumer is given the option, according to new research from…

7 years ago

What is Psychographic Segmentation?

Most people understand the benefits of segmenting customers based on their past behavior, conveniently known as behavioral segmentation. However, many…

7 years ago

Targeting the Right Customers Using Artificial Intelligence

Guest post from James Warner of NexSoftSys Isn’t it an all-time wish for every company to see through the minds…

8 years ago

Your 2018 Guide to eCommerce Sales Success: Meet Consumer Expectations

Guest post by Ashley Kimler Remember when the buzzword was “responsive?” It took us awhile, but eventually most of us…

8 years ago

Business Showcase : TestReach

By @SimonCocking Describe the company – the elevator pitch ... TestReach is a unique cloud-based application that provides organisations with a…

8 years ago

Business Showcase : Swapslide

By @SimonCocking Describe the company - the elevator pitch: SwapSlide is an application that allows users to 'swap' goods/services on all…

8 years ago

Energy Providers Falling Short of Digital Expectations according to research from Accenture Ireland

Squeezed by falling profits, technology disruption and outside competitors targeting their customers, energy providers face the additional challenge of falling…

8 years ago

Business Showcase : eNett

By @SimonCocking interview with Peter Hendrick, Chief Technology Officer. Describe the company – the elevator pitch eNett provides fast, easy and safe B2B…

8 years ago

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