by Robin Gurney
According to Clayton Christensen, father of Disruptive Innovation theory, a New York Times best-selling author and professor at Harvard Busin...
By @SimonCocking review of The Persuasion Code: How Neuromarketing Can Help Persuade Anyone, Anywhere, Anytime by Dr. Christophe Morin and Patrick Renvoise.
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When and where is it on?
On 29 November 2018, EasyPeasy Ltd. will be running their first event on Persuasive Design and the Science of Persuasion, Influence and Habit change. This event will run from 10am-6pm in The 5-Star Fitzwilliam Hotel.
How ...
by Aidan Healy - co-founder, UnPlug
In the last ten years, many of us have become all too familiar with the always connected world of digital devices. If I a...
How do products become ‘sticky'? How do ad campaigns go ‘viral'? What differentiates genuinely successful businesses from those that fail?
The meetup group ‘...
Guest post by Aidan McCullen, more interesting articles and podcasts by him can be found here and here.
“I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do to...
By @SimonCocking. Review of Brilliant Persuasion by Stephen C Young, available to buy from Amazon here.
You’re already aware of how unlikely you are to prog...
Software developers are some of the most creative and hardest working people in the technology industry, but you cannot get your next job when you are not prepa...
