Brand management

All about Employer Branding, interview with Selina McCarthy

Meeting Selina McCarthy today of employer branding firm, Reflektor Consulting Hi Selina, it is very good to meet you, first…

7 years ago

7 Ways to Transform Your Small Business into a Big Brand

The dream of every small business owner is to see their business grow into a big business. Here's how you…

7 years ago

Innovate or Fail: 6 Ways to Reinvent Your Business Model

In 2019, technology has evolved so much that it’s very much a case of adapt or die for all businesses.…

7 years ago

AI-powered marketing personalization startup DataSine secures $5.2 Million Series A funding ahead of platform launch

February 7, LONDON—London-based AI startup DataSine, which combines expertise in psychology and machine learning to help businesses personalize their communications…

7 years ago

Poor Customer Experience (CX) Costs Financial Institutions $10 Billion Per Year

Fenergo, the leading provider of digital Client Lifecycle Management (CLM) software solutions for financial institutions, today announced findings from the…

7 years ago

Understanding How Artificial Intelligence could change Marketing

by Charles Phan who graduated with a degree in Marketing and continues to write about a variety of fields in…

7 years ago

Why a Poor Name can hurt the Value of your Brand

by Grant Polachek, Director of Marketing at Inc 500 company Squadhelp.com When you are trying to come up with the…

7 years ago

The Most Common Challenges Businesses could face in 2019

by Wendy Dessler Running a business is becoming a much more viable way of making a living. Technology and a…

7 years ago

70% of Irish business leaders believe they must put customers first to achieve long-term success

Just under three quarters (70 percent) of Irish business leaders believe they must put customers first if their organisation is…

7 years ago

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