Brand management

Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage reviewed

By @SimonCocking review of Connected Strategy, Building Continuous Customer Relationships for Competitive Advantage. Available from Amazon here. See more book…

7 years ago

One year on GDPR continues to disrupt customer engagement strategies – Techconnect Live 2019

Software development company Dataconversion, which has evolved with the constantly changing technological landscape for over 45 years, says that companies…

7 years ago

5 Innovation Tips for Tomorrow’s World

We asked some of Europe’s leading innovation experts, entrepreneurs and thought leaders for their best tips on innovation and how…

7 years ago

Salesforce Empowers Service Agents with Einstein AI and Quip for Service

Salesforce, the global leader in CRM, today announced new artificial intelligence and productivity solutions that empower customer service agents to…

7 years ago

Guinness remains Ireland’s Most Valuable Brand

Guinness maintains position as Ireland’s most valuable brand, brand value €2.5 billion • Mixed fortunes for Irish banks: AIB brand…

7 years ago

The non-obvious trends to watch for

Trend watching For me, trend watching started a long time ago with Faith Popcorn and the popcorn report. Then we…

7 years ago

How can Social media be used effectively to develop brand loyalty?

Social media is emerging as the best tool to reinforce messaging and increase sales. Such platforms also gather leads and…

7 years ago

How Do Consumers View the Future of CX?

A new survey by Voxpro – powered by TELUS International reveals how consumers feel about CX and technology. Customer experience…

7 years ago

75 percent of financial services leaders in Ireland have found customers’ mistrust to have increased significantly over the past three years

For the majority (80 percent) of Irish financial services leaders, customers must come first if their organisation is to succeed…

7 years ago

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