The Neurodiversity Edge by Dr. Maureen Dunne is an interesting read for anybody curious about the human story and our development as a society. Published by Wil...
John Mulhall reviews The Leadership Challenge, published by Wiley, see more about the book here.
A neat summation of what it takes to lead teams through chan...
By @SimonCocking review of The Persuasion Code: How Neuromarketing Can Help Persuade Anyone, Anywhere, Anytime by Dr. Christophe Morin and Patrick Renvoise.
The key to success in sales and marketing often lies in the art of persuasion, but in a wo...
When and where is it on?
On 29 November 2018, EasyPeasy Ltd. will be running their first event on Persuasive Design and the Science of Persuasion, Influence an...
by Aidan Healy - co-founder, UnPlug
In the last ten years, many of us have become all too familiar with the always connected world of digital devices. If I a...
How do products become ‘sticky'? How do ad campaigns go ‘viral'? What differentiates genuinely successful businesses from those that fail?
The meetup group ‘Design Thinkers' has run a series of talks and workshops on persuasive design, in Dublin o...
I regularly talk to organisations, and when I say that I have looked at, and studied, their website, to get a feel for the organisation before attending the mee...
By @SimonCocking. Review of Brilliant Persuasion by Stephen C Young, available to buy from Amazon here.
You’re already aware of how unlikely you are to prog...
Software developers are some of the most creative and hardest working people in the technology industry, but you cannot get your next job when you are not prepared. You need to do a lot of things that will make you more attractive to companies that ...