Samsung has aired another “The Next Big Thing is Already Here” Ad during the Super Bowl last night. It continues in the same vein as before depicting Apple fans queuing for their next iOS device looking fairly grim. Enter someone with a Samsung device and everything descends into a carnival! It’s a well put together ad but air time alone cost Samsung $10.5 Million! Do you think it was money well spent or have these ads run their course. Let us know what you think below.