In Ireland, all generations look to social media ads before making a purchase (61% of Baby Boomers, 75% of Gen X, 76% of Millennials and 62% of Gen Z). A survey...
Two-thirds (66%) of consumers in Ireland find it creepy when their smartphone delivers ads based on their conversations, according to Deloitte’s 2022 Global Mar...
The following is a paper on epistemic fragmentation issued by Oxford academics' Dr Silvia Milano, Dr Brent Mittelstadt, Professor Sandra Wachter and Dr Chris Russell; and edited by Jonathan Finlay.
Online targeting isolates individual consumers, c...
By Siobhán O’Donoghue, Uplift director
Uplift has decided to suspend buying ads on Facebook. Here’s why.
Uplift are Ireland’s largest campaigning communit...
The public hates interruptive ads. What the public loves is great content seamlessly delivered. HBO and Netflix are beloved brands for this reason, and their ri...
by Natalie Andersen, content writer, and enthusiastic blogger. She believes that everyone’s life has to be the result of the choices they make but a helping hand is always welcomed. You can connect with Natalie on Twitter or on Facebook.
Facebook ...
by Joseph, Adel SEO
Online technologies are ruling the world! Marketers know that offloading every resource you have at a brand new social network, the momen...
by Nathan Sykes, the founder of Finding an Outlet
When eCommerce first reared its head — or online shopping, in general — it changed the state of retail as w...
Google's ad for its new product ‘Call Screen’, where it pokes fun at crypto mining, stating that the activity costs more in energy than the profit it makes. Google Call Screen ad says that cryptocurrencies are ‘money that isn’t real’, suggesting that...