In this episode of the podcast we catch up with Sean Higgins, cofounder of Future Proof Insights to learn how our own bodies often tell us more about what we really think than we might realise.
About Seán Higgins:
In 2020 Seán Higgins co-founded Future Proof Insights, an insights agency that combines Consumer Research with Neuroscience to provide neural explanations for how consumers make judgements & decisions that ultimately impact behaviour. Seán is also a director of Future Proof Media, a full-service marketing agency based in Dublin.
About Future Proof Insights:
95% of brain activity is completely irrational, yet people insist on measuring effectiveness via rational approaches. Future Proof Insights’ aim is to remove objectivity from the creative & design process to help brands design better consumer experiences. They achieve this through the use of a cutting-edge research platform that allows for the collection of vast quantities of bio & neuro data in parallel to provide actionable insights that can be implemented immediately.
Website link: https://www.futureproofinsights.ie/ Useful Information: https://www.futureproofinsights.ie/blog/ Neuromarketing in action
What if we told you, YOU CAN READ MINDS?
Future Proof Insights was born out of the anxiety & frustrations that we experienced as part of the creative work of our marketing division Future Proof Media.
As marketers ourselves, we understand the limitations of common research approaches & how they can create anxiety when launching campaigns or landmark creatives. Which is why we have designed Future Proof Insights as the solution to instill confidence in creative output.
BEHAVIOUR IS PUBLIC, THOUGHTS ARE PRIVATE. WE CAN REVEAL BOTH
Future Proof Insights is a cutting-edge consumer insights service that interprets & understands true human emotion, placing ourselves & our clients at the intersection of Human Behaviour & Neuroscience providing an enhanced experience for clients here in Ireland & abroad.
We are not scientists trying to sell you the latest tech fad, we have tried & tested the solution across multiple clients & campaigns with significant impact.
Our ambition is to remove the guesswork & objectivity from research & insights collection, providing a platform for our clients to ensure their work resonates with people on a human level, all while making it accessible & easy to understand.
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