The Web Summit has become a behemoth. So much so that if you haven’t prepared it’s quite easy to get caught up in the sheer scale of it and the whole event could pass you by.

To crack the Web Summit many things have to be taken into consideration and a plan of attack has to be devised. From commuting to the event and making your way between multiple locations, night time pub crawls and the likelihood of a WiFi network that cracks under the load, there’s a lot to plan for. Then there’s the not so insignificant tasks of perfecting your pitch and then nailing down who you actually need to meet to deliver it to.

Luckily for you, in the run up to this year’s event, our very own Simon Cocking has published an eBook specifically designed to provide you with all knowledge you’ll need to crack the Summit.

The book is laid out in a “Before”, “During” and “After” format with some extras thrown in to help you get the most out of the Web Summit.

Simon hasn’t just drawn from his own experiences of the Web Summit here. He has also reached out to many of the top business people in the country to gain their insights into what has worked and what hasn’t at previous events. Their advice is presented in a complementary fashion throughout the eBook.

The “Before” phase is something people have struggled to get right in the past with many expecting meetings to happen almost by chance. In this part of the book Simon details what preparatory work you should be doing, what tools you can use and gives tips on how you can position yourself advantageously long before the event even begins.


Is it a good time to launch your new venture? Can you rely on the WiFi? What’s the best way to even get to the RDS? These are just some of the questions covered in this section.

You’ve done all your planning, day one of the event comes along and now the fun begins! 1000 speakers, 30,000 people trying to see them and events running from early in the morning all the way to late at night.

How can you take it all in, meet the people you want and still be there ready to pitch at a moments notice? Without a strategy going into the event it’s going to be a big ask. Simon offers pragmatic advice on how you can achieve the goals you’ve set out, how you can seize your opportunity to speak with key people and how you can keep track of all the different pieces of information resulting from these interactions.
All this while still leaving time to take in what’s happening around you and enjoy the festival like atmosphere.

How can you keep track of what’s going on in real time? What simple tips can you follow so your social media commentary stands out from the rest?

There’s a lot of simple and straightforward ideas contained in the “During” section which will prepare you for what’s ahead and help you identify opportunities you may have missed.

And just like that, it’s all over. What now? Everyone who attended, including those you met, will have interacted with a huge amount of people. Just like you when you were preparing for the event, you now need a plan and Simon explores ways you can maximise the potential from all the connections you’ve made, now and into the future.

If you’re heading to this year’s event, “How to crack the Web Summit” is well worth a read. The tips, ideas and advice contained will help you prepare in the run up to the event and you never know, it could make all the difference when it comes to connecting with your ideal investor.

The eBook is available to download now for Kindle from Amazon and in ePub and PDF on

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