Today March 1st marks Guaranteed Irish Month celebrating 1,500 locally based businesses across the country

Guaranteed Irish has today announced the launch of Guaranteed Irish Month. March 1st each year marks a celebration of the 1,500 Guaranteed Irish member businesses and all locally based businesses across all sectors throughout the country.

The launch of Guaranteed Irish Month will be supported by various marketing & PR activity across the month, to include the launch of the Guaranteed Irish Business Index, the launch of a new GuaranteedIrish.ie website, the launch of ‘Guaranteed Irish,’ the second series of the successful 6-part show on TG4, the launch of the Guaranteed Irish ‘Ones To Watch’ initiative in association with KPMG and Grant Thornton, the launch of a full events calendar of webinars & eLearning workshops across the year and much more.

In a recent consumer sentiment survey carried out by RedC Research and Market Dynamics:

— 95% of consumers believe that by purchasing from firms with the Guaranteed Irish brand they are “helping the local economy”.
— 81% of Irish consumers agree that the Guaranteed Irish brand portrays an image of trust.
— 82% of Irish consumers agree that the Guaranteed Irish brand stands out from others in its genuine support of Irish jobs, communities, and the circular economy.
— 93% of consumers believe that by purchasing from firms with the Guaranteed Irish brand they are supporting local employment.

Guaranteed Irish members expect to increase employment by 7.4% this year as we move towards recovery in 2021

— 88% of members feel that being a member has had a positive impact for their business.
— 87 % felt that Guaranteed Irish was important during the pandemic in promoting their goods or services during the pandemic in 2020.
— 79% found that Guaranteed Irish was important during the pandemic in a marketing and/or PR capacity.
— 69% found that Guaranteed Irish was important during the pandemic and benefitted their business financially during that time.

The Guaranteed Irish symbol is key to locally based businesses currently operating or looking to do business overseas. The Guaranteed Irish Global is an initiative by Guaranteed Irish that will promote the value of being connected to Ireland and the Irish abroad

— 92% felt that the Guaranteed Irish symbol is an advantage to Irish-based businesses in global markets.
— 97% agree that Guaranteed Irish brand will be important for their business post-Brexit.
— 75% of businesses felt that by being ‘Guaranteed Irish’, their products and services can be positioned at a premium level when they export.
— 65% of respondents felt that Guaranteed Irish Global is important to help grow their business overseas.
— 72% of exporters felt that Guaranteed Irish Global is important to help grow their business overseas.

Guaranteed Irish is a not-for-profit business membership network championing businesses based in Ireland since 1974. The iconic licenced Guaranteed Irish symbol is the national symbol of trust in business in Ireland. The symbol is awarded to businesses based in Ireland that support sustainable jobs, contribute to our local communities, and are committed to Irish provenance.

In recent years Guaranteed Irish has evolved to reflect the global economy, working with a network of businesses from indigenous start-ups to locally-based global leaders across various sectors from pharmaceuticals to tech, construction to food, drink, retail, and textiles and more. Guaranteed Irish support a network of 1,500 businesses from indigenous SMEs to locally based multinational firms across various sectors, employing 100,000 people across Ireland and generating an annual combined Irish turnover of €10bn.