Doro has revealed details of its annual Christmas TV campaign in support of its major retail partners in Ireland.
In Ireland the campaign is focused on the Doro PhoneEasy range and the adverts will include the 607, 612, 631 and 632 devices.
Two highly acclaimed celebrity voices will feature in Doro’s campaign for consecutive years. Downton Abbey’s Hugh Bonneville provides the voiceover for the fourth year running in the UK, while Aiden McArdle, famous for his recent role in Mr Selfridge, will for the second year voice the Irish campaign.
Chris Millington, MD of Doro UK & Ireland commented: “The creative concept behind the campaign mirrors Doro’s move this year to make the brand more playful and emotional through a warmer tone-of-voice, a friendlier and more humorous feel. We wanted to continue to show the consumer the direct benefits of our devices, combining this with a stronger focus on the brand feel will be sure to further our brand strength.”
The 20 second adverts for the PhoneEasy range will run from 10th November – 24th December. For more information visit www.doro.ie