The Digital Marketing Institute has rebranded as it aims to make its certification the pinnacle of professional achievement in digital marketing and selling globally.
In the past three years, the Digital Marketing Institute has grown significantly, with 80-plus colleges, universities and training providers in 100 countries. Its success in the corporate training space has also seen it roll out a number of global digital marketing and selling certification programmes for multinationals such as IBM and Vodafone.
Executed by in-house head of brand, Ray Doyle, the rebrand encompassed a new identity, tagline and website redesign.
“For us, branding is so much more than a visual identity. It runs through the core of our work – not just what we do, but why we do it. As such, we needed a brand and visual identity that truly reflects the pride that students can take in our certification,” said Doyle. “What we came up with was a flexible approach to refreshing our brand image, something that can work across multiple touch points, without losing the core values of the business. From our many sessions at the white board, we were able to redefine a number of core elements that sat at the heart of the brand refresh.”
At the core of the refreshed identity is a new logo mark that represents a sense of movement and direction – one of moving forward in digital, whether that be in the career of an individual or the digital transformation of a business.
A new tagline – ‘setting the standard’ – aims to communicate its position as a digital education leader that can be relied on for quality certification.
The company changed from a predominantly orange colour palette to a blue one to convey trust, authority, professionalism and loyalty. A website redesign involved working with its internal UX design team to ensure a more user-friendly and responsive online experience.Ian Dodson, pictured above and the co-founder and director of the Digital Marketing Institute, said: “We’ve undergone exceptional growth over the past three years, expanding into international markets, entering into strategic partnerships with global partners and transforming the digital capabilities of multi-national corporations. As we enter another exciting growth phase, our new brand helps to communicate our passion, strengths and the value we bring.”