Most people understand the benefits of segmenting customers based on their past behavior, conveniently known as behavioral segmentation. However, many people ar...
What is your background briefly?
I spent about 12 years working in the corporate sector in enterprise business development and account management. Thereafter...
The day where your customers will be able to purchase products directly from your Instagram feed, just got a lot closer.
The news broke late last week that I...
Digital marketers are in for a two-day masterclass on 13th and 14th September as international experts in the fields of SEO, PPC, CRO, Analytics and Content Mar...
HubSpot has revealed details of its much-anticipated Sales Hub Enterprise and Service Hub Enterprise products and announced a number of significant updates to i...
The gig economy is an easy way to enter the small business world. Its low barrier of entry provides equal opportunity to all gig workers. If you really want to ...
I talk to Clara Armand-Delille the Founder and Managing Director at ThirdEyeMedia. Clara tells me about her background, why she thinks there is a lack of fundin...
What is your background briefly?
I have 30+ years of experience in New York City, San Francisco and globally within Advertising/Marketing/Direct/Digital and ...
Written by Paula Hicks
It doesn’t matter what type of business you are in, Twitter can be a powerful tool to start any type of marketing campaign. You can us...