Written by Paula Hicks

It doesn’t matter what type of business you are in, Twitter can be a powerful tool to start any type of marketing campaign. You can use Twitter to increase your business reach and make more sales.

Twitter boasts 335 million monthly active users worldwide and users are creating rapport with businesses, founders, and employees on this network. With this number of users on Twitter, you rest assured to reach your target market through the platform.

Before you decide to use Twitter to start the marketing campaign for your eCommerce, understand your goals.

Research Your Target Audience

Twitter is currently the simplest way to stay close to what you and your prospects care about. For instance, if you are selling a great product, search the relevant keyword to your product to identify other people who are discussing similar products to the one you are offering. This way, you will be able to gain many followers and retweets.

Don’t Sell But Show Interest First.

Before you promote sales, raise interest first. Instead of selling, give your potential customers something they can relate to first. You can achieve this by Retweeting attention-grabbing tweets and finding out trending #hashtags which will help you to appeal to your prospective customers by building a direct rapport with them.


The good thing is that your audience and potential followers can mention your Twitter handle which is helpful when it comes to being up-to-date on what’s happening around your business and provide an appropriate response. This proves to your potential followers that you are engaging with them and you care about what they are saying and you are there to address their concerns via their conversations.

Tweet Consistently

To increase your eCommerce reach, gain more followers, retweets and make more sales, you must be consistent in sharing information and this doesn’t only apply to Twitter but also to all other social media platforms. For Twitter, you need to tweet like five times a day so that you can get more engagement. That being said, the best time to post on Twitter is at 12 PM, or between 5 to 6 PM, but you will need to find out what time your audience is online.

Offer the Best Customer Support Ever.

Customer support is vital to the success of your eCommerce and Twitter can provide you with the easiest way to get in touch with your target audience. Find out what’s keeping them from buying your products and address their concerns. Get interactive with your customers, prospective customers, and potential followers by keeping your communication two-way.

Another thing you ought to remember is that you should not ignore negative tweets since if you fail to respond to them you could end up creating a negative impact on your business. If you respond to their questions in the fastest way possible, your potential customers will know that you care about their concerns.

Use Twitter Marketing Tools

To make your Twitter marketing campaign for your eCommerce easier and faster, schedule your tweets. This is the best way to ensure that your Twitter profile has new and fresh content on a regular basis. Once you automate your Twitter marketing, you save time and effort and you can tweet as many times as possible. There are hundreds of social media marketing tools that you can use to make work easier out there.

Research Your Competition

Before you tweet, you should find out what your competitors who are successful are tweeting about. It is possible that many of your competitors are already on Twitter. Why not learn from their failures and achievements.

Be Creative

If you want to make your tweets amazing and interesting then start using polls, Twitter cards, and videos. You can post multiple video clips about your products or share a list of services you offer with your prospective customers. You can also engage your customers by using the Twitter poll.

It’s Your Turn

Once you try some of these tactics and maintain consistency in all your Twitter marketing campaign efforts for a long period of time, you will be able to conduct a successful marketing campaign for your eCommerce project.

Feel free to share your tactics in the comment section below.

Paula Hicks is an experienced journalist from Romania. Currently, lives in the United States and works as a tutor at the EssayWritingLand and as a freelance editor for the number of educational resources. Her big dream is to open a publishing house in Europe.


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