By @SimonCocking. Review of Geetu Bharwaney's book, available from Amazon here.
Pressure, stress and annoying problems are all part of life, especially at wo...
By @TheMarkDalton
I guess you know you have a good thing going when others try to take elements of what you are doing and reproduce it on their own platforms...
By @SimonCocking. From January to April of this year, here are 50 great articles either about or by innovative women leading the charge in shaking up and innova...
By @TheMarkDalton
Following the launch of their new Engage app which is designed to help influencers and celebrities manage their Twitter accounts, Twitter h...
By @TheMarkDalton
It is not always about being first to the party, sometimes it is how you arrive and Qantas are an example of one brand arriving and doing i...
By @TheMarkDalton
One of the challenges of inbound marketing is not to annoy people. You get them to arrive on your website so how can you make sure you don’...
By @SimonCocking. Interview with Steven O'Connell, assistant director, IndieBio.
At IndieBio EU we work with early stage startups to enable them to take thei...
By @TheMarkDalton
Of course you do, we all do. You can be seen easier on some platforms than others but the reality is that we all want the attention in some...
By @SimonCocking. Review of Oisin Browne's 'The Binman's Guide to Marketing', see review of 'The Binman's Guide to Selling' here.
The book takes the areas o...