By @SimonCocking

Profilyser  of 2015, Profilyser is the next generation influence software. Connect digital and real world. Track influences.

Describe the company – the elevator pitch… 

Profilyser is a web-based solution that analyses social media activity, measures and visualises influence areas and identify key influencers. Users can query our tool with keywords and timeframes and will obtain a visual representation (cartography) of hotspots and related key influencers.

In a few words: Profilyser connects the who, the what and the where.

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How are you different?

At Profilyser, we break the barriers between digital and physical space by bridging together geographical influence and online influence. Profilyser enables you to visualise digital influence on and across geographical areas. This
opens the door for business users to many new types of services.

hotspots-and-coldspots

Why will the company / product do well?

The applications of Profilyser are limitless from marketing and geo-marketing to business intelligence. With Profilyser, you can track your competitors, locate hotspots for your product and
marketing events, find strategic places for new sales or a
business event or even survey your own influence spread. You can also contact key influencers, expand your network with new and better qualified profiles.

Where are you based? How long will you stay there?

Profilyser is located in France but the service is accessible online which makes it reachable anywhere on the planet.

When was the company launched?

We have been working hard on developing the algorithm over the last year and just launched our website – www.profilyser.com – and start-up in September 2015.

A working demo will be available online for the first day of the Web Summit so that users can see our product and its future potential.

What have been your biggest wins to date?

Our product is new so our biggest win to date is the opportunity to showcase Profilyser’s capability and potential at the Web Summit in Dublin.

What type of people (market segment) are you trying to attract to your product?

The strength of Profilyser is the core influence algorithm, which is generic and expandable. Profilyser is designed for small businesses that aim to reach audience and raise their influence but also to big size enterprises which aim to identify and expand their area of influence. Profilyser as a e-geo solution brings value to digital marketing by allowing enterprises to get a real understanding of their spatial influence and reach their top influencers.

Profilyser has also a great value for any person who wants to raise personal influence, identify key places to be or just get in touch with the right influencers.

Tell us about your team?

We are currently three in the profilyser team: Charles Perez, Karina Sokolova and Adrien Charvet.

Charles holds a B.S., M.S. and PhD in Computer Science. He has 5 years of research experience on social media analysis; the Profilyser services are all scientific-based and rely of Charles expertise. He passionately believes that scientific research can enhance business applications by bridging the gap between both the physical and the digital world. For this reason he imagined and brought to life Profilyser. Charles is French and is fluent in English and Spanish.

Karina holds a B.S. and M.S. in Computer Science from Finland and France respectively. She is currently finalizing her PhD in Mobile Security and Privacy in France. Beyond her strong computer science and scientific background, Karina is also passionate about design, photography and online
communication becoming an all-round part of Profilyser team. Karina is a Russian national and is fluent in French and English.
Adrien holds a B.S. and M.S. in Computer Science and Information Security. He is also a security specialist in a French national healthcare organisation. Beyond the executes development skills, Adrien have very strong information security background and his main role is to assure the software quality and security of Profilyser-related data and services. Adrien is French and is fluent in English and Spanish.

What are you long term plans for your product / company?

We have big ambitions. Our business is just starting and we intend to increase our data sources and integrate sophisticated algorithm to become the primary cyber-physical search engine.

What are your favourite tech gadgets?

We are big fans of smart watches. They allow us to remain constantly connected and never miss a thing.

What tech gadgets do you wish you could use to help you?

We like all new RFID-based gadgets. You can always get creative with them.

How can people contact you?

Visit us at www.profilyser.com and use the “contact us” link in the header of the page. We will get in touch with you and provide you with a guest access to our demo.

You can also reach us using e-mail ([email protected]) and social networks: Twitter, Facebook, Google+, LinkedIn and Instagram.

Meet our team at Web Summit 2015 in Dublin. We will be exhibiting at stand number D-152 in the Downtown Area on Day 3, November 5th.


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or @SimonCocking

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