By @SimonCocking

RebrandlyBuzz Rebrandly is the easiest way to create and share branded links: short links with your custom domain.

Describe the company – the elevator pitch …

Rebrandly is the easiest way to create and share Branded Links.
A Branded link is a special short link that contains your name or  your company brand name and a slash tag (the one after the /) that is the keyword representing what you are sharing. Eg.: Davide.link/webSummit.

Rebrandly-Logo-Blue-WEB-72dpi

Most destination links are long alphanumeric combinations, impossible to remember and not descriptive. Link shorteners (like bit.lygoo.gl or TynyUrl) solve part of the problem but they still remain ugly, untrustworthy, unpronunciabile and anonymous. Branded links let you shine.

Branded links:

1) Increase link trust because people will know the link is coming from you. This drives click-through rates by up 45%

2) Improve your brand visibility. In fact your brand will always be associated to your brand even when the content is re-shared.

3) Optimize your SEO ranking because they contain the keyword directly in the URL

4) and of course they’re COOL!

How are you different?

Rebrandly is the easiest way to create branded links. You can register your dedicated domain, create your personal tool to brand links and share them in minutes.

We also provide a super simple extension for all major browser that let you create branded link in 2 seconds and directly from the page your are visiting.

Why will the company / product do well?

Rebrandly is a spin-off of ClickMeter, an analytic company with over 100,000 customers and many millions of links managed. We know how to create a great product in this specific market. Rebrandly is for free, you only have to pay a discounted price for a spare domain, if you do not have one. But it normally only costs about $15/year.
Where are you based? How long will you stay there?

Our HQ is in DogPatchLabs (Dublin) but we are also in RunWay (San Francisco) and Pi-Campus (Rome)

When was the company launched?

Rebrandly will be launched at Web Summit November 3rd 2015. For the launch we will give away $100,000 in branded domains. The codes will be distributed by the Rebrandly girls, 4 fantastic models that will wander around the venue.

People not attending the Web Summit will find random and unique codes posted on our Twitter Feed (@RebrandlyBuzz) with a simple logic: first come, first use!

What have been your biggest wins to date?

Before building the product we interviewed 122 people with different backgrounds: students, managers, marketing Gurus and even one of our colleagues’ mum.

96% of the panel understood the product in less than 1 minute and the entire focus group said that this is a great idea. Then we created the prototype giving access to it only to a specific group of people and the traction, so far, has been amazing.

What type of people (market segment) are you trying to attract to your product?

Rebrandly is great both for personal and company use.

team-rebrandly

Tell us about your team?

We are twelve Internet Lovers from 5 different countries (USA, Ireland, Italy, Moldova and Singapore). Most of us are Engineers but we also have a great CMO, an experienced Visual Designer and an efficient COO.

What are you long term plans for your product / company?

Over 3 billion people are sharing online everyday. We want everyone to benefit from using his personal or company brand on the links shared. Our goal is to become the best way to share relevant content, the content you wish to sign with your name. In the nearest feature we will deliver a team management system and a mobile app. Later on, we will let you know how many people have clicked on your branded links and many other useful details. So keep an eye on us because our journey is just starting!

How can people contact you?

Email: [email protected]

Web: www.rebrandly.com

Twitter: @RebrandlyBuzz


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or @SimonCocking

Pin It on Pinterest

Share This