Describe the company – the elevator pitch
TV-TWO is bringing trustless transactions and crypto wallets to 700 million Smart TVs around the globe. We are decentralizing the television landscape by connecting your TV to the Ethereum blockchain and by tokenizing reach on the Big Screen.
— TV-TWO (@tvtwocom) December 20, 2017
We offer the community an open platform for a new television ecosystem. This includes: First, an application for TVs that blends traditional television with a personalized video stream offering premium content at no subscription costs. The video stream can always be opened with just one click of a button. Second, the Token for Television (TTV), an ERC20 token that administers the exchanged value between consumers, content providers and advertisers. We propose a new ecosystem, where the Ethereum blockchain makes it possible for market participants to interact directly without having to rely on TV network as middlemen. Consumers get to watch curated videos while receiving TTV for choosing to see sponsored messages from advertisers. Content creators are rewarded by users with TTV for their quality productions. Advertisers receive more transparency over their spendings than in any form of digital advertising.
How are you different?
2018 will be the year that blockchain comes to our living room. The goal of TV-TWO is to establish blockchain technology on 700 million TVs. This is an enormous opportunity for the whole community: More and more people are interested in Bitcoin and decentralized systems, but few have the knowledge to participate in the ecosystem. TV-TWO will change this, by introducing the technology to everyone’s favorite gadget – the TV.
Aligned with our vision of democratizing the television ecosystem comes the method for our token sale. The Token for Television (TTV) will be issued through an Interactive Coin Offering to ensure equal chance of participation and full transparency. Interactive Coin Offerings were first introduced by Jason Teutsch and Vitalik Buterin in November 2017.
Why will you do well?
Here are the three main reasons why the right time for a TV revolution is now:
- TV networks and broadcasters exploit their position as middlemen: Users pay exuberant subscription fees for non-personalized content, advertisers spend billions with no transparency while quality content providers get no coverage.
- Connected TVs have reached sufficient market shares all around the world, which enables richer and more personalized media consumption on the Big Screen.
- Blockchain technology provides us with the opportunity to fight television’s oligopolistic centralization by enabling market participants to interact directly without any middlemen.
David Ben Kay just joined us as an advisor! David has been a member of the Governing Board of #Ethereum and General Counsel to Microsoft in China. He is a strong believer in our project and very excited about how we will decentralize the TV industry: https://t.co/LxtF7zH5qh pic.twitter.com/ZZAgFy7JXa
— TV-TWO (@tvtwocom) December 20, 2017
Where are you based?
When was the company launched?
The official birth date of TV-TWO was November 1st, 2017.
What have been your biggest wins to date?
At TV-TWO, we are overwhelmed by the engagement our product receives. It feels great that people share our passion for TV-TWO. We are especially proud to have our advisor David Ben Kay on board. David has been a member of the Governing Board of Ethereum. He loves our vision as well as dedication and believes our project will influence the daily lives of millions.
Who are you trying to attract to your product?
If you have a Smart TV and would like to earn crypto while watching high quality videos – we would be happy to welcome you to the TV-TWO community.
What tips would you give to others looking to build their business?
Through the TV-TWO application we learned the importance of involving users as early as possible. Get out there and talk to people. Quick feedback is key.
Tell us about your team?
With TV-TWO we were able to find the right mix of determined young entrepreneurs and unique, top-level experience. Seven hard-working team members are guided by eight ICO-experienced advisors.
What are your plans for the future?
Currently, 700 million TVs are waiting for innovation to arrive. We will deliver.
Anything else you’d like to add/we should have asked?
Let’s bring the Ethereum Blockchain to living rooms around the world!
How do people get in touch with you?
We are looking forward to questions on our product and interesting discussions.
E-Mail: [email protected]