By @SimonCocking

Describe the company, the elevator pitch…

The Bitcoin Marketing Team is a Dublin based specialist bitcoin, blockchain and cryptocurrency Marketing Agency. Over that time we’ve worked on nearly 20 projects including ICO’s that have raised in excess of $100m, as well as projects relating to cryptocurrency exchanges, payment processors, events, gambling providers and some other blockchain related projects. We’ve increased headcount at the end of last year to four staff, will probably be taking on another one or two staff in the near future and have a steady stream of projects and new inquiries.

How are you different?

We’ve been running since 2014 when bitcoin wasn’t exactly en vogue, so well into our third year now with sales and profitability growing strongly year-on-year. This has given us a unique overview of many sub-sectors of the space, and the adapted approach we’ve taken from our time in the video games industry has served us well on the blockchain with our clients.

Why will you do well?

We’ve spent time and effort steadily increasing our commercial and SEO profile relatively under the radar and by now have established ourselves as one of the leading and more experienced crypto marketing agencies in Europe.

Being in Ireland has also helped us pick up work in North America as well as Asia, as we’re placed to work either in our mornings or evenings with people outside European time zones.

We also have been very lucky to have the chance to secure work on some very cool blockchain projects including Salt Lending, a blockchain lending platform, and it’s also great to get the opportunity to leverage our video games experience with projects such as Playkey, a games streaming meets cryptocurrency mining platform which is similar to Onlive or Gaikai, and then other non-token sale projects.

I don’t see any reason in a new sector like blockchain why an Irish company with an international focus can’t compete with anyone in Silicon Valley or London.

Where are you based?

We’ve always been based in Dublin, and have just moved into The Digital Hub, which is great as I worked there for nearly three years when I worked in games publishing, so it’s great to be back on familiar ground.

When was the company launched?

The company originally launched in 2013 as a indie games publisher called Scraggly Dog Games, as my background since the early 2000’s was in video games, where I published extensive research on the Irish games industry including the Games Industry in Ireland 2012 Report, the #IrishGameDev timeline and #IrishGameDev map (all available on https://GameDevelopers.ie). However, all this showed me was that I couldn’t make a viable business focusing on the Irish video games industry.

We reincorporated in June 2014 into the agency behind the Bitcoin Marketing Team, which has worked on plenty of non-blockchain projects, but over 3/4 of our work is in blockchain these days.

What have been your biggest wins to date?

Proving to ourselves that we can secure high profile projects which have raised between $100m between them, as well as helping some smaller non-ICO projects to work through their marketing and get their projects positioned so they can grow them at the rate they want.

Who are you trying to attract to your service?

We generally work with entrepreneurs and companies who require marketing skills from a reliable, and we can provide different services based on the stage they’re at, whether they are in production, into development, coming up to a launch, or have their products on the market. There’s a lot of freelancers out there, but we called the company Bitcoin Marketing Team because that’s exactly what our clients are hiring.

What tips would you give to others looking to build their business?

It takes a few years of heartache and heartbreak to establish a company (including a lot of emotional and financial sacrifice from your family), get initial sales and go from there, as well as a lot of downtime early on. We could have gone into any sector, but we thoroughly and objectively researched the blockchain sector to identify it as one that would have an enduring and ongoing skills gap, established our company to compete for the opportunity and then spent a lot of time establishing our brand through hard work.

But also, I had to make a tough decision that after nearly 15 years in the games industry I couldn’t make a living out of the sector I was the most passionate about. Making that decision and making my peace with that allowed me to build a business in what has ended up being one of the most cutting edge industries that there is right now.

Tell us about your team?

The core management team is myself, and my colleague Rene Reichert who I worked with in my video games publishing time in gPotato and was with NCSoft before that. The rest of the team is spread across Dublin and Kerry as we’re pretty flexible with our working conditions to cater and be family friendly.

What are your plans for the future?

Get through the projects we have, continue securing a steady pipeline of projects for our business, and grow our business steadily and organically in Ireland. We’ll be hiring on and off over the year to help support the business, so any marketing or advertising people who want to get in touch with us to put their CV on file can do so by emailing

What are your favourite tech gadgets?

My Nintendo Switch! I’m looking forward to playing through the Zelda Expansions, and I also started Super Mario Galaxy. I’m a big Nintendo fan since NES, and I think the console is awesome, and play it more in handheld mode than on my TV.

What tech gadgets do you wish you could use to help you?

Maybe not a gadget, but I wish I was inclined to be able to code, as I’ve a ton of ideas for matching games and blockchain which I can’t make myself.

Anything else you’d like to add/we should have asked?

We’re planning on running a series of crypto-focused events throughout 2018 in Dublin looking at some different parts of blockchain, including some workshops so stay tuned to our website  and see here also for more info.

How do people get in touch with you?

People can reach me directly via https://www.linkedin.com/in/jamiemccormick/ or @DublinJammers on Twitter. For people who want to work with us on a blockchain project, they can email [email protected]bitcoinmarketingteam.com or fill in the form on our website, or if people want to work for us and have marketing, advertising or writing backgrounds, they can send their CV and a cover letter to [email protected]bitcoinmarketingteam.com and if next time we’re hiring we’ll start looking there before we advertise the jobs.


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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