By @SimonCocking

Describe the company – the elevator pitch …

Digital Scorecard helps companies grow and increase profits by providing clear feedback on their use of digital tools along their customer journey. It pinpoints what is required to improve results, saving time and trouble whilst providing a clear pathway for an effective online sales funnel.

How people buy today has changed from the traditional model. The internet has empowered them by being a source of information. No longer is the sales person the gatekeeper of information. Businesses that understand this change and how to deal with it are the winners. Digital Scorecard helps companies see how they are doing and pinpoints where they can improve. In summary Digital Scorecard helps it’s clients to make better use of digital tools along their Customer Journey.

How are you different?

We focus on the Customer Journey and work back from there, a sort of outside-in approach. That stretches from when someone becomes aware they have a need for a product or service until they make a referral. As part of our service we provide a unique Framework that helps clients better understand digital tools and put them into perspective, in their business. Instead of adding to the confusion often surrounding digital, Digital Scorecard is cutting through all the clutter and providing clarity. Our system is tried and tested and based on sound theory and we have the author of the book on Digital Scorecard on board our team to prove it.

Why will you do well?

We all know that the internet is the great leveller. However, it brings with it many new challenges for businesses and people alike. Not a single day goes by that we do not hear someone saying, they don’t understand how to use digital in their business. It’s like buying a shiny new tool without the slightest clue on how it will help them or give them an ROI. Time and time again we have seen the Boards of companies, big and small, as well as senior management have that “lightbulb” moment when they see their Digital Scorecard. This result is why we have succeeded and are doing well in a number of countries and industries today.

Where are you based?

A good question. The business is based in Dublin but our focus has been on the Scandinavian market. This is partly due to our background as well as our founder’s knowledge of the Swedish market that we have launched there initially. We are currently rolling out an App that can be used in any country as well as discussions with partners in several other countries.

When was the company launched?

The service is now 3 years old. It took some time to work it out, write the book and run it with many test clients. The full blown commercial launch and rollout is now underway.

What have been your biggest wins to date?

As corny as it sounds but when you see the service working in action with some of the first clients it gives a huge sense of satisfaction. This moment was about 1 year ago for one of our first big clients when everything just came together. These moments are the ones that demonstrate we are on the right track and adding value to clients. They are what drives the commercial roll-out.

Who are you trying to attract to your product?

We have an ascension model as we realise different clients have different needs. Our prime target are people that can effect change in a business. So for SME’s it is the owner/manager and for larger businesses it is board level or senior management. Saying that anyone can buy the book or get involved in the new book about Customer Journey. It is only the committed businesses that use our board or implementation services.

What tips would you give to others looking to build their business?

As with any of the businesses I have been involved in starting, the key is persistence. Even when things may not look all that rosy, if you have a market for your product, persistence will get you there. Another tip, just as important, is to make sure there is a market for what you are providing. It may sound basic but a good idea is not enough. If you are too early, you can fail if you do not have the finance to see it through. Just because you think it is a good idea does not make it a good idea or indeed guarantee others will buy it. So a sanity check first and then persist.

Tell us about your team?

Collaboration, collaboration, collaboration is the way we work. We are not building a large team, just the core skills to deliver and work the way we want. The team sits in different countries never mind different offices. It is the same formula that I used to start other successful businesses and is how I like to work. Many of our partners are large consulting firms not to mention some of the corporate clients, but we do not need to emulate their size to add value to their business.

What are your long-term plans?

The long-term plan is to have many businesses using Digital Scorecard as a means to understand how they can improve their Customer Journey. We are improving the benchmarks and the tools we can provide to clients so as to create a beneficial eco-system. We also want to partner with local consulting businesses that can use Digital Scorecard to help their clients. We do not plan to build a large consulting firm, but instead provide tools and systems to others. As part of this we are now in a position to help with implementation as this has been a real barrier for many businesses, especially on the technical side. In essence we will be in the backroom helping set perspective and enabling clients and partners get results.

What are your favourite tech gadgets?

Anything Apple. They just work and are cheaper in the long run.

What tech gadgets do you wish you could use to help you?

I am in the fortunate position where I can get tools developed if we cannot find what we need. Many years ago we built our own CRM system based on how we could engage website visitors and tools to use along the Customer Journey. Many of these developments are now becoming available by tech companies. Putting these together is a bit of a hobby but now we have added some of this to our client solutions which is working out very well.

Anything else you’d like to add/we should have asked?

We are running a collaborative project that will result in a book about Customer Journey and how to use it to grow a business. It is open for collaborators as we test our ideas and Customer Journey maps (online sales funnels) of different industries. Get in touch if you would like to get involved

How do people get in touch with you?

The best starting point is naturally enough our website Either signing up for more info or buying the book is the best starting point. Those that are ready can undertake their Digital Scorecard on a self assessment basis, also available on

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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