Be Less Zombie: How Great Companies Create Dynamic Innovation, Fearless Leadership and Passionate People, reviewed

By Simon Cocking, review of Be Less Zombie: How Great Companies Create Dynamic Innovation, Fearless Leadership and Passionate People by Elvin Turner published by Wiley. See more about the book here.

Make innovation more remarkable, inevitable and profitable

‘Zombie’ companies cling to what kills them: Obsolete and frustrating ways of working that crush innovation and drain people’s motivation.

Be Less Zombie distils 10 years of field research amongst some of the world’s leading innovators into a pragmatic, actionable toolkit. Designed for managers who need more remarkable innovation with repeatable, scalable approaches, it shows readers how to:

• De-risk bolder, more profitable innovation
• Make innovation a predictable and measurable capability
• Equip managers with essential tools and skills for leading innovation and transformation
• Help teams find new capacity and energy to deliver today’s business whilst discovering tomorrow’s

Turner’s research also delves beyond the business world. He brings insights from a wide range of unexpected, expert sources including a guerrilla negotiator, a cage-fighter trainer, an X-Factor coach, a senior emergency room doctor, and a fashion designer.

Be Less Zombie: How Great Companies Create Dynamic Innovation, Fearless Leadership and Passionate People, reviewed

Coming in at almost four hundred pages there is a lot to take in across the chapters covered. And yet some of the chapters are only a few pages long, which strikes a strange note, as you barely get into something and then it’s finished and the book has moved onto something else. The illustrations are good and help lighten up the prose.

Overall it is a funny mix of length and yet with a feeling of racing through the topics with no time to delay, spare, or expand on aspects of what has been covered. There are fifty chapters, many of which come in at under eight pages long, which does leave the reader a little bemused by such a whistlestop tour of what, in many cases, are important topics, but only briefly discussed before, hurry, hurry, we have to move on.

The author knows his topic, and good ideas are mentioned, and at times even slightly discussed, but equally at times we were often left a little cold by such a fast spin through what is a fascinating topic.

??Elvin Turner is an award-winning innovation advisor to global corporations, government bodies, not-for-profit organisations, and start-ups around the world. He is also an associate professor at several business schools. For more information visit www.elvinturner.com

More about Irish Tech News and Business Showcase here

FYI the ROI for you is => Irish Tech News now gets over 1.5 million monthly views, and up to 900k monthly unique visitors, from over 160 countries. We have over 860,000 relevant followers on Twitter on our various accounts & were recently described as Ireland’s leading online tech news site and Ireland’s answer to TechCrunch, so we can offer you a good audience!

Since introducing desktop notifications a short time ago, which notify readers directly in their browser of new articles being published, over 30,000 people have now signed up to receive them ensuring they are instantly kept up to date on all our latest content. Desktop notifications offer a unique method of serving content directly to verified readers and bypass the issue of content getting lost in people’s crowded news feeds.

Drop us a line if you want to be featured, guest post, suggest a possible interview, or just let us know what you would like to see more of in our future articles. We’re always open to new and interesting suggestions for informative and different articles. Contact us, by email, twitter or whatever social media works for you and hopefully we can share your story too and reach our global audience.

Irish Tech News

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at Simon@IrishTechNews.ie or on Twitter: @SimonCocking