Bank of Ireland adds Tablet App to Digital Banking Services

Bank of Ireland today announced the arrival of its Tablet Banking App which is now available on iPad with an Android version due to launch to users before Christmas. The new App is designed to mirror the services available to customers using 365 online and their existing Mobile Banking App.

50% of Bank of Ireland’s digital logins were via their Mobile Banking App which has been downloaded over half a million times since its launch in May 2012. The new Tablet Banking App aims to further serve those customers who wish to do their banking on the go.

Users can:

[list]
[li] – View balances and review transaction history for registered accounts[/li]
[li] – Add and delete payees quickly and easily[/li]
[li] – Pay bills and transfer money[/li]
[li] – Rearrange and hide accounts from view[/li]
[li] – Sign up to, view and manage eStatements[/li]
[li] – Access easy to understand financial graphs to help manage finances[/li]
[li] – Save multiple users to each device for quick and easy login using a profile name[/li]
[li] – Apply for up to 3 savings products within the App[/li]
[/list]

It is expected that 1.8 million adults will own a tablet device by the end of the year and according to the Ofcom Technology Tracker 40% view the device as their main method of connecting to the internet. Almost 10% of all Bank of Ireland website visits are from tablet devices and this trend is expected to continue and grow in the next 12 months.

“We are committed to making banking easy and convenient for Bank of Ireland customers, whether it is by phone, in branch, online, mobile and now on tablet” said Garvan Callan, Customer, Digital and Innovation Director at Bank of Ireland.

“Digital banking usage in Ireland has almost tripled since 2010 so it was important for us to develop an App specifically for tablet devices that would enhance our customers lives, using the features and technology behind these devices to allow them to manage accounts, view financial graphs and apply for additional Bank of Ireland services in a way that suits the way they bank.”

“We spoke with our customers and designed the tablet app with their needs in mind while understanding how they choose to use their devices. With an estimated tablet penetration rate of 50% in Ireland by 2015, we understand that access to an intuitive and engaging tablet banking App is important to our growing customer base,” Garvan concluded.

Bank of Ireland is also to launch new features that customers have been asking for on the Mobile Banking App later this year. BOI customers can find out more details about the new tablet banking App here.