Microsoft today were celebrating with 300 students from DCU who had designed and developed their own Apps as part of the Microsoft App Project. The Apps developed as part of the project were rolled out by DCU in collaboration with Microsoft to business and marketing students. The majority of the 300 students who took part in the project had no programming experience but were in fact business students.

The Microsoft App Project is part of the University’s Digital Innovation, Creativity and Enterprise (DICE) programme. By showcasing how easy it is to use Microsoft’s App Studio application business and marketing students are being introduced to the simplicity of App design.

Through the Microsoft App Project DCU students were asked to develop mobile Apps for promoting tourism for Irish cities and towns. Students were also asked to develop a research poster on how cloud computing could be used to develop their App idea further. On completion, 90% of the 300 apps were of sufficient quality that they are now available to download in the Windows Store.

Speaking this morning Clare Dillon, Microsoft Ireland said “Apps are democratising technology, bringing solutions, services and information to anyone with a computer or a smartphone. The options for app development are endless – the only limitations are the ideas and creativity of people developing apps. By showing the simplicity of app development and encouraging non tech students to embrace technology we have really stimulated a lot of creativity with students recognising the opportunity that the app economy presents. Today’s event recognises the achievements of the 300 students. I am confident that they will take what they have learnt through the development of these projects and will bring it to good use as they finish their business and marketing studies and into their professional lives in the future.”

The App Project developed by DCU and Microsoft Ireland provided 1st year and post-graduate DCU students with access to cloud and digital marketing expertise and Cloud Clinics.

Dr. Theo Lynn of DCU Business School said “The App project with Microsoft provides both first year and postgraduate students with the opportunity to learn by doing. Microsoft App Studio heralds the arrival of App 2.0 and has the potential to transform how the general public interact with apps the same way WordPress and similar publishing tools helped transform the Web. You no longer need expert technical skills to build and publish your own app.”

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