Edited and prepared by Oscar Michel, Masters in Journalism, DCU
JustEat and dublinbikes are today celebrating the rollout of 1,500 JustEat branded dublinbikes across Dublin.
The justEat logo and signature colour ray can be found on all of these new bikes. The docking station screens, service vehicles, staff uniforms and associated inventory have all been branded with the JustEat logo and colours.
Just like Willy Wonka’s golden tickets, 10€ JustEat vouchers have been placed randomly in dublinbikes baskets at the stations. A total of 5000€ has been spent by JustEat for this Marketing campaign.
Edel Kinane, Marketing Director of Just Eat Ireland said: “We are delighted to see the Just Eat dublinbikes on street today. Since the announcement of the partnership we have had fantastic feedback from our customers who see the great fit between the Just Eat and dublinbikes brands. To mark the rollout of Just Eat dublinbikes, we are rewarding Just Eat dublinbikes’ users Just Eat gift cards so that they too can celebrate with lunch or dinner on Just Eat.”
“This unique partnership with dublinbikes allows us to have a bigger impact in the communities where we are located; connecting local restaurants with busy city commuters whilst ultimately encouraging more people to use dublinbikes to get around the city. We would like to thank Dublin City Council and JCDecaux for the smooth transition in helping roll out all 1,500 Just Eat branded bikes across 101 stations as well as a full suite of additional branded assets.”
Figures published in June show there are 68,883 long term members of the scheme and since 2009 there have been 19,811,383 journeys. 96% of all journeys taken are completely free and the average journey time for users is just 15 minutes.
Every single new bike was washed and cleaned by young people from Ballymun Kickhams, the well known Dublin based GAA club.
The effort of these young people from the club, working in partnership with the JCDecaux team members, helped support the mammoth task of getting all the newly branded bikes on street and fully operational today.
15 new stations and 100 new bikes will be added to the Dublinbikes scheme for the expansion in Grangegorman.
Owen Keegan, Chief Executive, Dublin City Council said “It is vital for Dublin city that the public have access to viable and sustainable modes of transport. dublinbikes has played a huge part in the accelerated growth of cycling in Dublin and it is now rightly seen as integral to the public transport network. Having Just Eat on board as a commercial partner enables us to provide enhancements to the scheme at no additional cost to the city.”
Joanne Grant, Managing Director, JCDecaux said: “We are confident that working closely with our new commercial partner, Just Eat and by continuing our work with Dublin City Council, the Just Eat dublinbikes scheme can continue to grow. Our ambitions are to drive further membership and to work with the City Council to meet the needs of growing numbers of Dublin commuters. We believe that the synergy between the Just Eat and dublinbikes brands will help support these efforts and we look forward to harnessing all the opportunities presented over the next three years.”
JustEat and dublinbikes ask users who find gift cards in the baskets to please share pictures on social media with the #JustEatdublinbikes. The best pictures will be rewarded some more gift cards!