What is your background briefly?
Wicklow Wolf began and was established by myself and my business partner Quincey Fennelly in 2014. The seed for Wicklow Wolf was planted in the most unusual places of all – at the school gate of our children. Having both spent time living in California, setting up a brewery together was a case of myself and Quincey putting our money, and passion, where our mouth, is.
My background is deeply rooted in the outdoors and getting my hands dirty as a horticulturist. Quincey had spent his career in the drinks industry working with brands in a sales environment. Both of us had different backgrounds, but a common love for Wicklow, good food and for great beer. Five years on, Wicklow Wolf has grown from strength to strength.
Say hello to Summer ?
Wicklow Wolf X @YellowBellyBeer Super Soaker is a Blood Orange Ice Pop IPA, dry hopped with Citra & jam-packed with blood orange. Expect sweet citrus, blood orange, creamy lactose and vanilla? pic.twitter.com/vRLfRRcEg5
— WicklowWolfBrewery (@WWolfBrewery) May 3, 2019
Does it seem like a logical background to what you do now?
When we set up Wicklow Wolf, we looked to the provenance and pride that we have for Wicklow and Wicklow fast became the centre behind the brand’s values and ethos. Wicklow is a wild landscape and known as the Garden county – full of vast forestry, meandering rivers, rugged mountains, bountiful lakes and a diversity of wildlife. We decided to plant the businesses roots deep, and build a brand that is proud of everything we do. Sustainability and having an as little negative impact on the environment was important in establishing the brand.
The business was established in 2013 after 2 years of market research, we produced our first beer in September 2014, and one of our first acts was to develop our very own hop farm in the Wicklow mountains on Djouce mtn. Being able to work on the hop farm is an integral part of the Wicklow Wolf story and to be responsible for Wicklow Wolf’s sustainability plan certainly keeps me outdoors and connected with nature – which I love, but it also gives me a chance to bring some of my experience and passion from horticulture to what we do at Wicklow Wolf and our commitment to becoming more sustainable, something that I am proud of.
In what ways does Wicklow Wolf aim to have an impact in terms of sustainability and climate change?
Introducing Eden, our new Session IPA . Deliciously juicy, Eden is dry hopped with El Dorado, Chinook & Cashmere to give an abundance of grapefruit,stone & tropical fruit flavours & a hint of piney bitterness, making it an incredibly drinkable IPA at 3.8%. pic.twitter.com/zLuIg7XvZS
— WicklowWolfBrewery (@WWolfBrewery) May 9, 2019
Tell us in particular about the bees and how you work with them?
Apart from the hops on the farm we also have an apiary, our bees have lots of foraging on the farm including all the typical meadow flowers such as clover, dandelion, thistle and hedgerow plants including willow, bramble, lime, hawthorn also what the wilds of the Wicklow mountains have to offer as bees will fly up to 3 miles to find the best sources of nectar and pollen, this includes the beautiful heather that carpets the hillside and is in full bloom at the end of the summer making it a very important plant for the bees and humans, research carried out by DCU and Trinity College has shown that heather honey rivals manuka for its beneficial properties….food for thought!!
What is the Locavore project?
The Locavore Project is a massive part of the story behind Wicklow Wolf. When we set up Wicklow Wolf, with my background in horticulture and the connection between the wolf and hops – Humulus lupulus being the Latin name for hops – the idea of a Wicklow Wolf Hop Farm quickly became a reality. The objective of our locavore project is simple, to celebrate the hops grown on the Wicklow Wolf hop farm.
Picked fresh and brewed within a few hours of picking, this beer style is called a fresh/wet hopped beer. Released once a year after the harvest of hops from the farm, Wicklow Wolf Locavore has seen five different interpretations by our brewing team. Made using Wicklow Wolf hops, Wicklow water, Irish malt and Irish yeast. In other words the only 100% Irish beer available on the shelves.
How can people find out more about you & your work?
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