Why we need to put People Before Tech, Duena Blomstrom

In this interview, Amir and Duena talk about her background working in fintech. As well as the definitions to her concepts of human debt and agile teams. There is also a conversation about the spark behind her book and the process of researching for it. They then get to Duena’s thoughts on the future of work after the COVID-19 pandemic especially the banking industry.

Put People Before Tech, Duena Blomstrom

Duena is the author of “Emotional Banking” and “People Before Tech: The Importance of Psychological Safety and Teamwork in the Digital Age”. She is a doer, an entrepreneur, an industry influencer, a blogger with cutting edge opinion style, a writer for Forbes, an international keynote speaker and the creator of the Emotional Banking™ and Human Debt™ concepts.

Over the past 20 years, Duena has worked with multiple large organisations be it to assist them in their digital strategy or to help them transform.

More about People before Tech ->

A fascinating guide for business and tech leaders on navigating digital transformations and the importance of Psychological Safety in creating high performing teams. Businesses across all sectors now realise that, if they intend on staying competitive in the 21st century, then they must embrace new innovative
technologies and methodologies such as AI, automation, digital platforms and Agile.  But many business leaders have become too focused upon digital transformation, leading them to neglect other vital elements of their organization.

Tech giants have always searched for ways to create effective and high- performing teams, from recruitment tactics to psychometric methodology, but it wasn’t until recently that they discovered the real key to successful teams: Psychological Safety. A group dynamic that allows team members to take risks, create and innovate without fear of repercussions.

13th May 2021 Hardback: 9781472985453: £20
Ebook: 9781472985460: £18

More about the author ->

Duena Blomstrom is CEO and Co-Founder of PeopleNotTech, a people
software solution focusing on Psychological Safety and high performing team
dynamics. With a background in Psychology and Business, she is also an
international keynote speaker with many years of experience leading Agile
teams and creating digital products, a prolific writer on Forbes and LinkedIn
and the author of Emotional Banking: Fixing Culture, Leveraging FinTech and
Transforming Retail Banks Into Brands.

She has ranked among the ‘Fintech Power 50’ and is also a prolific keynote speaker.
Duena is also often named as a top 100 global influencer in the tech space and has been recognised as a LinkedIn ‘Top Voice’ with 250,000 followers and 110,000 newsletter subscribers.

Psychological Safety has been studied by academics for years and established as the main interaction pattern of healthy and happy teams. Still, it was Silicon Valley’s need for technology delivery speed that gave birth to new ways of work such as Agile and DevOps, that they rediscovered the concept of Psychological Safety and made it their secret recipe for high performance.

Built upon fascinating research and an international array of case studies, People Before Tech is an incisive examination of how organizations – through their digital transformations – become stranded with un-optimised teams and disenfranchised employees. Duena highlights how Psychological Safety can boost productivity and deliver high performance. Including practical guidance on efficiency and effectiveness of workplace teams, People Before Tech is an invaluable guide for business and tech leaders as well as HR professionals.

Duena Blomstrom is CEO and Co-Founder of PeopleNotTech, a people software solution focusing on Psychological Safety and high performing team dynamics. With a background in Psychology and Business, she is also an international keynote speaker with many years of experience leading Agile teams and creating digital products, a prolific writer on Forbes and LinkedIn
and the author of Emotional Banking: Fixing Culture, Leveraging FinTech and Transforming Retail Banks Into Brands. She has ranked among the ‘Fintech Power 50’ and is also a prolific keynote speaker.

Duena is also often named as a top 100 global influencer in the tech space
and has been recognised as a LinkedIn ‘Top Voice’ with 250,000 followers
and 110,000 newsletter subscribers.

Amir Najib is a Student journalist from Coventry University currently interning at Irish Tech News, his main interests are in sports, entertainment and cryptocurrency. He hopes to one day work in the journalism industry where he is doing multimedia on the subjects he enjoys. Twitter – @4mirN9

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