What is your background briefly?

I came from the banking world in Germany before starting my life as an entrepreneur. Some of my projects have included the Holi Festivals with over 1 million visitors, a startup portal for entrepreneurship titled Gruenderfreunde.de, and C3 Crypto Conference the largest 2018 crypto conference in Berlin. Currently, I am the CEO and founder of Paranoid Internet, a digital marketing agency that provides solutions to innovative Tech, Blockchain and STO brands through tailored advertising strategies.

I happily admit that my background consists of self education and learning by doing rather than standard studying. It was through networking, meetups, podcasts, and staying hungry that I was able to get the fundamental knowledge and resources that have allowed me to get where I am today.

Does it seem like a logical background to what you do now?

I have always been attracted to disruptive ideas and the latest technologies. For this reason, I think crypto and blockchain were a logical progression for me. As I mentioned, in the start of my career I was in banking and I found that to be very boring. There was a lot of sitting around and waiting for clients. However, being in the finance industry, I was able to heard about cryptocurrencies and blockchain technology early on, and I was fascinated. I left banking very early in my career to get started in the  crypto space. So in a way the background is logical progression to where I am now.

1 min pitch for what you are doing now?

I am the CEO and Founder of an ecosystem created to facilitate crypto and blockchain projects. Paranoid Internet is a marketing agency with a focus on crypto, blockchain and tech clients. To educate the space I started CryptoTicker.io, a successful crypto news outlet. Thirdly, to bring the international crypto community to Berlin, I began C3 Crypto Conference. Lastly, Crypto Pioneers Ventures is my investing arm that aims to enable disruptive ideas, decentralized blockchain technology, cryptocurrencies and digital assets.

Where do you think the current crypto market is going?

Everyone seems to have their own “expert” opinion on this. Outside of unfounded speculation, I can confidently say this: it isn’t likely to go away anytime soon.

Right now there are many people staying on the sidelines and waiting. What is really missing right now is European regulation. When a country like France, a neighbor of Germany, says they want to be the model for crypto regulation and then steps back, that isn’t a good sign.

An emerging market, or any market, will see its fair share rise and falls, and we have to remember that this is normal. Regardless of where the crypto market goes, it is about choosing to work with the right projects. There were a lot of people selling a vision and did not understand how to be a founder and work on said vision. Right now, I think it is critical to invest in real products and platforms.

For example, Paranoid Internet, recently took on new client, HYGH.Tech as they begin their STO. Not only are they offering their investors a 9% revenue share after taxes but they already have rolled out a working prototype of their platform to revolutionize the DOOH advertising industry by connecting screen owners directly with brands and advertisers.

How do you decide which projects to invest in?

I look at investment from all angles. What is going on in the market today, what I think will happen in the future, and what has worked for me in past.

After I examine the market in context to the project, I take a look at the project internally, especially the team. I have found when investing in a young project, the team can be more important than the concept itself. It is important for me to see how they work together and if they are interested in my advice or just investment. Egos kill good ideas every day. Ego is something I refuse to invest in.

But at the end of the day you have to go with your gut.

Any tips to companies looking to raise investment?

We all know that at the moment it is a tough point to enter to the market. It is not impossible though. If your project is sound and you believe in it, now is the time for surviving, developing, and adapting.

My first tip is to build strong connections. Most of the time investment doesn’t happen over the course of one chance meeting but only after some trust is built.

Another tip is seek advice whenever you can. Perfect your elevator pitch and talk about your project, alot. If someone doesn’t understand it, tweak it. You should be able to explain your concept to a crypto expert or a blockchain newbie. If you can’t, consider adjusting your project. No one is going to invest in something that they themselves do not understand.

Lastly, know where to spend your budget. Your project could have the best chance to disrupt the industry or a team with all the best developers in the world but if no one hears about it how will you raise investment? A strong marketing strategy is key to getting the word out about your project to the right audiences.

How can people find out more about you & your work?

Through my LinkedIn you can find links and updates on all my current projects. I would, however, like to highlight C3 Crypto Conference and Paranoid Internet. Lastly, my personal webpage.

Anything else you’d like to add / we should have asked?

If you are passionate, inspired and interested in working on any of my projects please connect with me on Linkedin.

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

Pin It on Pinterest

Share This!

Share this post with your friends.