Why blockchain can revolutionise digital advertising, Daniel Gouldman, TERNIO, speaking in Dubai, March 19th

By @SimonCocking interview with Daniel Gouldman, Ternio, speaking at the Blockchain Innovation & Investment Summit Dubai

1 min pitch for what you are doing now?

Ternio is the only scalable blockchain solution for the digital programmatic advertising industry that does over $224 billion annually.  We help to prevent fraud, bring transparency up and down the supply chain and allow for NetZero payments to publishers.  We’re talking to the world’s largest ad agencies to help them solve their problems. 

How was the last year, what worked well, what didn’t move as quickly as you would have liked? 

Over the past year we’ve been furiously building out our technology and working to make sure that our technology will work to scale.  We’ve built tremendous relationships in the advertising industry; in terms of things that didn’t move as quickly – I would say that raising money has taken a lot of our time frankly.  It’s a full time job just raising money to build the business. 

What are your plans for the future?

We intend to be the first blockchain solution applied in the ad tech space.  We’re already communicating with several ad agencies in various ways and looking to extend our blockchain solutions to help them in their businesses. 

What will you be talking about at this event? 

When I’m in Dubai – I’ll be talking about how desperate advertisers are for blockchain in digital advertising, why it’s needed and what we can do to help the industry.  Blockchain is perfectly suited for data – whether it be financial or otherwise.  Digital advertising is inundated with financial and non-financial transactions; more than VISA and MC combined.

What inspired you to attend it?

We were invited.  I happened to be on that side of the world; I was asked to deliver a keynote speech to global executives at Mindshare – one of the world’s largest ad agencies.  I’ll be speaking about blockchain in advertising.  And since I’ll be in India – Dubai is only a stone’s throw from there.  It’s a great event and I’m glad I’ll be able to attend.   

Which influencers and websites do you follow to keep up to date with the latest developments?

We talk a lot with the Stellar team.  We follow IBM and what advertisers are focused on with blockchain.  We’re mostly looking forward, not over our shoulder.  We know what we have to do; now we just need to execute it.

How can people find out more about what you are working on?

Anyone interested in Ternio can read our whitepaper and various other pieces of information at ternio.io. 

Anything else you’d like to add / we should have asked?

There is perhaps no other industry in the world that can benefit from the use of blockchain more than digital advertising.  There is no other industry where 50% of the supply chain sucks up the cost of doing business; but that’s what’s happening in digital advertising and that’s what we’re going to help fix.

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at Simon@IrishTechNews.ie or on Twitter: @SimonCocking