Virgin Atlantic and TCS Extend Two-Decade Partnership to Modernise Airline Operations with AI-led Solutions

Tata Consultancy Services (TCS), a global leader in IT services, consulting, and business solutions, has expanded its two-decade-long strategic partnership with Virgin Atlantic, a premium long-haul UK airline, to accelerate its digital transformation journey.

Under this renewed seven-year agreement, the two organisations will deepen their collaboration to strengthen the technological foundations of Virgin Atlantic, enable modern airline retailing, deliver greater operational resilience, and enhance customer experience.

As part of this long-term engagement, TCS, which operates a Global Delivery Centre in Ireland, will modernise Virgin Atlantic’s core technology operations by implementing a cloud-first, AI-powered digital core that enhances business agility, improves the resilience of systems, and allows for a higher scale of operations.

TCS will implement a modern, AI-powered technology estate that will unify the airline’s technology assets and deploy an advanced Technology Command Centre. This will serve as the nerve centre for transforming Virgin Atlantic’s technology operations.

Virgin Atlantic’s Technology Command Centre, co-developed with TCS, will provide real-time operational insights to enhance decision making, streamline technology operations and empower front-line staff with up-to-date, contextual data. This will support the elevation of both customer and crew experiences, enabling efficient, smarter and more sustainable journeys, and a superior hyper-personalised customer experience across every touchpoint of airline travel.

Oli Byers, Chief Financial Officer, Virgin Atlantic, said:

“We exist to make our customers smile, it’s that simple. As we look ahead to this next phase of our digital transformation, technology will enable us to deliver smarter, simpler, and more memorable experiences. TCS has been a partner for more than two decades, and together we’ll continue to build towards our vision of becoming the most loved travel company, powered by AI technology to modernise our systems, drive efficiency and deliver for our customers.”

With deep aviation expertise and contextual knowledge, TCS will utilise its proprietary solutions, such as TCS Cognix and TCS AI WisdomNext, to accelerate transformation, enable experience-centric services, and enhance service delivery. TCS’s bouquet of technology solutions will support Virgin Atlantic in building a resilient and sustainable digital core, enabling the airline to innovate continuously while delivering value across revenue, efficiency, and customer experience metrics, and become sustainably profitable. These solutions will be delivered through a dedicated onsite team of TCS associates equipped with a deep contextual knowledge of Virgin Atlantic’s environment.

Amit Kapur, Country Head – UK & Ireland, Tata Consultancy Services, said, “At TCS, we believe being perpetually adaptive is a necessity in today’s dynamic business landscape. Our two-decade partnership with Virgin Atlantic is a testament to a shared vision. By combining our deep aviation expertise with advanced capabilities in data, AI, and engineering, we’re helping Virgin Atlantic build intelligent, scalable digital ecosystems and redefine the future of travel.”

TCS has been a transformation partner to Virgin Atlantic, which ferried over 5 million passengers worldwide in 2024 and connects over 30 destinations globally. For over two decades, TCS has been instrumental in driving innovation and agility across mission-critical programs for the airline, spanning crew, cargo, engineering and enterprise platforms. Building on this strong legacy, this extended partnership marks a new chapter in collaboration, laying the foundation for a future-ready airline that will continue to set new benchmarks for the airline industry.

With three decades of leadership in aviation, TCS partners with the world’s leading airlines, offering consulting-led innovation,a  cognitive-powered portfolio of business, and technology and engineering services. TCS leverages industry-specific solutions, like TCS Aviana, a unified, autonomous, digital, cloud-ready solution for intelligent airline operations. Its deep industry knowledge will help Virgin Atlantic unlock new growth opportunities and drive innovation across its entire business ecosystem.

This partnership demonstrates TCS’s dedication to being a trusted transformation partner for leading businesses in the UK and Ireland.