By @SimonCocking. Interesting insights from  Joe Burridge Recruiter at @Hudl | Social Media Addict | Tech, Careers, Gaming, Burgers and London ? | Do. Or do not. There is no try.

What is your background briefly?

I love hiring people that create incredible software products. I’ve been a Technical Recruiter since my career began and have been lucky enough to recruit for almost any role a software company needs. I currently work at Hudl where I oversee hiring across Sales, R&D and Engineering hiring company-wide. Before Hudl I worked on the agency side, hiring for brands such as Badoo, Tesco,, Expedia, Mind Candy, NOKIA (Here), MoneySuperMarket and Zipcar.

How did you end up doing what you do now?

The hardest question any BA Philosophy graduate has to ask is, “what do I do with this degree?”. When pondering this in my final year I thought about my strengths and what I would enjoy doing day in day out. I knew I wanted to be in the tech industry, and I also enjoy people interaction. It dawned on me quickly that I should pursue a sales career. But then, while using a graduate recruitment service, I discovered the role of The Recruiter was perfect for me.

Looking back what have been your big wins?

The decision to build my personal brand through social is something I’m so glad I did. It took some work to get my LinkedIn, Twitter, Instagram and blog going, but now I have a large following and it has been instrumental for my career success. A Recruiter must always be where the people are and be continually building their network.

& what tips would you give to others looking to develop their careers?

Give back to your industry and network. Whether that’s through sharing success and/or failures through a blog, attending events or meeting others in your industry for a coffee to discuss ideas, it’s all valuable. The best way to progress and learn is by learning from others.

How has Twitter helped you grow your business / online reputation?

Firstly, Twitter has provided a soapbox for me to promote who I’m recruiting for and my professional opinions (along with the occasional bad joke). Secondly, people are impressed when you have thousands of followers, no matter who you are. Again this helps with networking and introducing yourself online.

What Social media trends are you excited about at the moment?

I’m really interested in seeing how Instagram’s new story goes, considering that it’s a blatant feature copy from Snapchat. And how LinkedIn will evolve with Microsoft’s backing.

Who do you follow for your inspiration and insights?

TechCrunch, WiredUK, Laszlo Bock, Matt Buckland, Social Talent and then quite a few “Life at…” Twitter pages to see what other tech companies are up to (Google, Expedia, Spotify, Epic and Hudl all have great pages).

We can be online 24/7, how do you manage your work life balance?

Work-life balance, for me, is achieved through a clearly prioritised to-do list. Every day I have a list of things I want to achieve that day, and they’re ranked by priority. If I get to the end of my typical day (5pm/6pm) and I’m feeling tired and unproductive, I will stop unless I haven’t finished a critical project for that day. And if I didn’t finish it I reassess and think, “realistically would anyone mind if I do this tomorrow?”. Also, I try and fill my evenings with something to look forward i.e. watching a film, dinner with my fiancée, seeing friends etc. This gives me the motivation to get my work done and leave on time.

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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