By @SimonCocking, interesting interview with Dawson Whitfield Founder , see more here.

Business Showcase : Logojoy

What is your background briefly?

I have been a designer for 12 years and have enjoyed being a part of this field because it is always changing and innovating. I have experience working for large corporations and as an independent design consultant before I entered the start-up world.

Does it seem like a logical background to what you do now?

Yes, my design background and many years in the industry is what inspired me to establish Logojoy. Even as a co-founder of this company, I am able to spend my days being creative, whether I am designing, problem solving, developing product or brainstorming our next marketing moves. My foundation in design led me here and continues to serve me well in this specific start-up space.

1 min pitch for what you are doing now?

I am the Co-Founder and CEO of Logojoy, one of the world’s top online logo makers. Logojoy is powered by AI (Artificial Intelligence) and our own company’s unique algorithms to provide premium logo creation services to our users without the assistance of a graphic designer.

How has the last 12 months been?

It’s been a whirlwind! Growing the team to 22 amazing people, and growing our overall market share have been the two biggest challenges. We’ve seen the most growth come from a heavy focus on SEO – we’re climbing in the ranks by about 3% week-over-week, which is the fastest of any of our competitors. Lastly, we’ve spent a lot of time talking directly with our customers, and implementing things like screen recordings to guide our product roadmap.

Anything you would do differently?

We launched a few features over the summer that completely bombed – dropped our conversion rate by at least 25 per cent. In the future, whenever we launch a feature in the logo maker, we are going to religiously track the metrics it could affect to make sure it’s moving the numbers in the right direction.

Tips to others thinking of launching a business?

For all of the aspiring business owners out there, I would suggest the following things: if you are able to, turn your passion into a business idea. When you are passionate about something, combining it with great experience can go a long way in launching and maintaining a successful business. It also keeps you happy and excited about what you do. Also, if you are able to run with a business idea that solves a world problem, that is even better.

What are you excited about for the coming short to mid term?

I am excited about the overall growth of Logojoy. I am looking forward to expanding our service offerings in the near future, adding more talented additions to our team, continuing to have healthy financial growth for the company, and enhancing our systems further to improve the customer experience.

Who do you follow for inspiration?

We record all of our users screens (we don’t record any sensitive information like passwords or credit cards) – this has proven to be hugely helpful for user experience research, helping us figure out where people are getting stuck. I also follow UI trends on Dribbble pretty closely – always cool stuff on that site.

Anything else you’d like to add?

The Logojoy team and I are excited about making design delightful and accessible to everyone around the world. We are inspiring SMBs, entrepreneurs and aspiring business owners by giving them the capability to be creative and design one of their businesses’ most important branding assets – their logo!

How can people find out more about Logojoy?

Please visit Logojoy’s website at www.logojoy.com or check us out on Facebook, Instagram, Twitter or Linkedin!


If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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