By @SimonCocking

Describe the company – the elevator pitch:

Logojoy is a premium online logo maker, with over 3M satisfied customers within our first 10 months. Small businesses around the world get the start they need by working with our highly intuitive, AI-driven, interface. Logojoy provides stunning results and a ton of user control to make dynamic changes, the speed and degree of which headily surpasses our nearest competitors. Users receive Brand Guidelines and all the files necessary for any successful business, including banners formatted for social channels, as well as world-class customer support throughout.

How are you different?

From dynamic and live previews, to learning AI that applies professional graphic designer insights to every user decision, Logojoy is head and shoulders above the competition.
Why will the company/product do well? Users love that, with a few simple questions answered, the choices they face are guided, simple, and feel informed by a higher design sensibility.

Where are you based?

Downtown Toronto, Ontario, Canada

When was the company launched?

November, 2016

What have been your biggest wins to date?

Coverage by a number of National press outlets, unusually rapid growth (team is at 20 in under a year), and an agile team which is developing dozens of advancements in an ongoing and sustainable way.

What type of people (market segment) are you trying to attract to your product?

Small and mid-sized businesses who want creative control, quality outcomes, cost efficiency, and speed.

What tips would you give to others looking to build their business?

Always push forward, don’t get bogged in the small stuff.

Tell us about your team?

We went from 1, our CEO Dawson Whitfield, to 20 (plus our dogs Ramona and Calvin) in just 10 months, with no sign of stopping.

What are your long term plans for your product/company?

To be the design partner for every new business globally.

What are your favourite tech gadgets?

Our Sonos sound system, our Meraki router (gifted), and our wireless Bose headphones which are gifted to all new employees.

What tech gadgets do you wish you could use to help you?

VR equipment. More for the fun and cohesion that kind of experience brings, more than any business ROI driver.

How do people get in touch with you?

Customers can visit us at

If you would like to have your company featured in the Irish Tech News Business Showcase, get in contact with us at [email protected] or on Twitter: @SimonCocking

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