UN’s ActNow campaign for climate change

Agora, one of the world’s leading and most far-reaching digital art platforms, is supporting ActNow, the United Nations’ call for individual action on climate change, with a global initiative, showcasing people’s actions in the fight against this global challenge.

UN’s ActNow campaign for climate change

The campaign, which will run from April 22, Earth Day, until July 22, encourages individuals from across the world to send a photograph or a video with the hashtag #MyClimateAction, sharing steps they have taken to live more sustainably and help tackle the climate crisis – from innovative projects to business ideas, green solutions, or everyday habits. Agora will then choose the 50 most inspiring actions for an impactful exhibition, which will be displayed at the UN Climate Conference (COP27) in Egypt in November.

The initiative aims to show the world and, more poignantly, its leaders, how ordinary people are rising to the challenge by taking individual action and influencing change. “In an indirect yet very powerful way, we, the people, are telling our leaders and governments how to create a better world together,” says Octavi Royo, founder and CEO of Agora.

Showcase and Inspire

#MyClimateAction also wishes to inspire other people, organizations, leaders, and future generations to join the movement by following some of the examples shared in the photographs or videos, or by creating new ways to protect our planet.

“We invite people to show us their climate action and inspire others. Because, when we pull together, we have much more power to influence change,” says Nanette Braun, director of campaigns at the United Nations.

According to Royo, people’s best artistic creations are powerful tool to generate social change. “We all know of songs that have transformed societies, we remember images that have changed the world, and have watched movies which have had a lifelong impact on us. Art is a magical force which can create and inspire big internal and external changes,” he adds.

“Our vision of the future is to create a platform where people everywhere can participate with their creativity and talent and vote for the best among people’s creations. The power of talent is our most important treasure as humankind,” Royo shares.