By @SimonCocking

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WP Applied is an up and coming new company that helps other businesses to get the most out of WordPress websites to achieve more traffic and sales.
We caught up with Brian Duffy, WP Applied founder who explained how they can help your business grow online.

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Brian Duffy founder of @wpapplied

Describe your company, the elevator pitch!

WP Applied is an online system that shows small business owners how to grow traffic and sales online by teaching them proven digital marketing skills on a practice website. We teach people how to build a website, drive traffic to it and convert that traffic into leads and sales.

The unique thing about our system is that people learn how to perform and implement practical skills by working through interactive exercises on a real website. By working through short, interactive lessons, users gain hands-on experience with the full range of tools and strategies used by top digital marketers.

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How are you different?

The unique thing about our system is that we’re teaching people how to implement digital marketing skills on a live website, step by step. Our interactive system for teaching these skills provides much better results than the lecture-based approach – and works out a lot cheaper and a lot quicker for our members.

All the latest digital strategies are covered and the key benefit is that people can immediately begin to put these skills to work for their business. We offer continued support as your business and strategies evolve over time.

For just €300 anyone can learn how to grow their business online in less than 15 hours.

Why will your product help?

Over 70 million websites are powered by WordPress which represents a massive number of websites across the world including major companies such as Ford, Sony and Tech Crunch. It’s a massive opportunity to teach these website owners how to use WordPress to grow sales online. It is also a very popular website software for marketers because of the power it gives you to capture leads and generate sales.

Where are you based? 

Rathmines, Dublin

When was the company launched?

We’re launching in January 2015 with a special introductory price of €299

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What have been your biggest wins to date?

We’ve been in beta now for over a year and have helped over 400 small business owners, who have seen some incredible results.

We’ve also been able to do deals with the providers of leading digital marketing products and offer them for free to our users who can learn them safely on their practice website – away from customers and competitors.

We have also been recognized as a leading WordPress trainer by leading bloggers like Social Media Examiner and various well-respected WordPress experts.

It’s a fully online course and works like this:

  1. Sign up now for an early bird price of €199. Full price €299, considerably less than other digital marketing courses.
  2. The course starts January 26, users get access to lessons, support and their practice site for 3 months.
  3. Work from anywhere and go at your own pace. All you need is a laptop or desktop computer, no coding and no previous experience required.
  4. Each lesson takes around 30 minutes and consists of a video and step by step notes which the user works through on their practice site.
  5. Each lesson focuses on specific business outcomes (building and updating a site, getting visitors, making sales) which the user can immediately implement on their business.
  6. The course tutor is available to answer questions and monitors students progress just as a teacher would in a live classroom. The system is setup to ensure users get any help they need quickly.

What type of people are you aiming for with your product?

This service is aimed at small businesses who want in-house control of their own website and digital marketing efforts.

Our customers are mostly small business owners, marketers and bloggers who want to save money on website costs and see a better return on their online investment.

Tell us about your team?

I spent ten years as a web developer and also did a lot of freelance web design. As a freelancer I realized that your average small business owner isn’t getting real value from their website – and many get a very poor return on their investment.

Many owners have no idea how to use their website properly and make it work for their business. That’s when I realized the answer was in education.

The last 5 years as head of web and multimedia studies at Ballsbridge College in Dublin I teach students of all backgrounds how to make websites. In the evenings I’ve worked with local business people to help them grow their businesses online.

As a teacher I’ve learned that anyone can learn about websites and e-commerce – and over these last 5 years I’ve developed a system for teaching these skills in a way that anyone can understand quickly.

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What are you long term plans for your product / company?

Our aim is to be the leading provider of business training for WordPress website owners, globally.

The objective is to grow our community of website owners and offer them continued training and support in using WordPress to grow their businesses online.

What are your favourite tech gadgets?

Although not a gadget, I believe that WordPress it the most powerful software available to business owners today.

WordPress is free, open-source software and anyone can use it to build any type of website, from a news blog like the Journal.ie to an e-commerce store, to a full-featured e-learning system like WPApplied.com.

Because it’s open source and so popular with Internet marketers, WordPress integrates most third party software system which means it can be used to streamline and automate large parts of a business – from lead generation, to customer relationship management, customer service and sales.

What’s the best way for people to get in touch and find out more?

People can head on over to our website to find out more and on social media they can check out our Facebook and Twitter accounts.


If you would like to have your company featured in the Thursday edition of the Irish Tech News Business Showcase, get in contact with me on [email protected]

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