By @SimonCocking

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Describe the company, the elevator pitch …
The Data-Driven Marketing Alliance is a pan-European industry-led alliance which enables marketing professionals from agencies and brands to become better marketers. Its portfolio of events and publications demystifies marketing technology and embraces best practices in marketing innovation. Insight is gained why data is central for marketing in the future.


How are you different?

The DDM Alliance is focused on how marketers can embrace the latest innovations that help them market more effectively. As such, our events and publications are marketer-centric and product-agnostic.

DDM Alliance is an industry-led alliance made up of Founding Partners who adhere to its mission statement. The innovative companies are at the vanguard of marketing and advertising technology. They guide and support the DDM Alliance in achieving its objectives and goals.

Founding Partners actively contribute to the DDM Alliance’s events and publications. This serves to educate and show marketers how to use data to drive better marketing. Other parties are also invited to contribute if it enhances the DDM Alliance’s objectives.

In accordance to its mission statement DDM Alliance’s events and publications reflect a long-term educational aspect more so than a short-term commercial return. Presenters and authors agree to strike a careful balance between informative and commercial content.

Why will the concept do well?

Our 15 Founding Partners are in the vanguard of innovation in marketing and advertising technology; AppNexus, Gigya, HubSpot, IgnitionOne, LinkedIn, Localytics, Marin Software, Marketo, MediaMath, Nanigans, Oracle Marketing Cloud, Quantcast, Selligent, Teradata and Yieldr. The DDM Alliance believes marketing and advertising sectors throughout Europe need a platform to demonstrate how new marketing technology can impact, in a product-agnostic way without technical jargon.

We work closely with associations for media, communication and advertising agencies throughout Europe and brand organizations and institutes of higher education to quickly grow our platform of marketing professionals (agency-side and direct brands) and graduates.

Where are you based, how is the broadband?

Our offices are at the DCU Innovation Campus, which opened its doors in 2014. In addition to the synergy among fellow tenants, our facilities include all the technical comforts (such as wireless broadband) and a state of the art auditorium where we have organized seminars with companies like Marketo, Yahoo, Quantcast, Websand and PropelAd.

When was the company launched?

The idea was formed about a year ago. We tested demand for the DDM Alliance by inviting a dozen companies to a road show in Amsterdam, London and Dublin on three consecutive days in March. All three events sold out, and we formally formed the DDM Alliance. We used the summer of 2014 to talk to innovative companies in different segments of marketing technology. We made an official announcement of the launch, with all 15 Founding Partners on board, in November.

What have been your biggest wins to date?

The marketing and advertising technology industry are very enthusiastic about the DDM Alliance. The reception from the marketing and advertising markets has been very warm as well. We’re working closely together with the EACA (European Association of Communication Agencies) as well as a number of European business schools. – We will have a strong emphasis on training and educations in 2015.

What type of people (market segment) are you trying to attract to your product?

We have different events for specific target audiences. Our DDM 2015 Conference in Dublin on January 29 and 30 should be highly interesting for any marketing and advertising professional.

Readers of Irish Tech News can register at at a 50% discount by using promotional code IrishTechNews!

Tell us about your team

We’re looking to build our team in Dublin this year, to add an online marketing  and a web developer. Our co-founder Roelof is based in the Netherlands. By developing local chapters in 9 European cities, our platform has grown very quickly and having people on the ground in these cities is key. Roelof plays a big part in our pan-European development, and he’ll remain on the continent.

What are your favourite tech gadgets?

I’m absolutely not a gadget person. The only device I think qualifies would be my mobile phone and my laptop. When I have a few moments to myself in the evening, my first choice would be to switch them both off and grab a book from the bookshelf (no Kindle, either) 😉

Anything else?

As I mentioned before, we’re developing local chapters throughout Europe. This MeetUps feature monthly events (every 2nd Monday of the Monday is Data-Driven Monday across Europe), and everybody is invited to attend. If you’d like to be involved in the Dublin Chapter, as an attendee, a presenter or as a co-organizer, please feel free to reach out to me. More information can be found at or at the Meetup page.

What’s the best way for people to get in touch and find out more?

People can head on over to our website to find out more and on social media they can check out our linkedIn and Twitter @DDMAlliance accounts.

If you would like to have your company featured in the Thursday edition of the Irish Tech News Business Showcase, get in contact with me on [email protected]

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