THREE AND DEEZER ANNOUNCE NEW PARTNERSHIP

Three has announced a partnership with Deezer, the leading global on-demand music streaming service, that will offer Three customers unlimited instant free access to Deezer Premium+ for six months. Available to new and existing Three customers from the 1st July, the partnership will give music fans instant access to the largest music streaming catalogue in the world.

Customers signing up within the promotional period 1st July to 14th August will get:
Premium+ unlimited ad-free access to Deezer’s 40+ million tracks for six months
Personalised music recommendations from Flow (personalised music playlists)
Unlimited listening on any device even when offline
Exclusive content, playlists and event access available only to Three customers
Enjoy unlimited music free with AYCE data and free 4G

Elaine Carey, Chief Commercial Officer at Three, commented: “Connecting our customers to the things they love is important to Three. Music is intrinsic to our brand and delivering the best music experiences possible is fast becoming part of our DNA – whether that’s great live gigs, high-quality streaming or simply great content. This partnership with Deezer is the perfect fit for Three giving our customers access to the largest music streaming catalogue in the world. Music most definitely lives at Three. We are proud sponsors of the 3Arena, Ireland’s best live music venue, and our much anticipated 3Live immersive experience will storm this summer’s festival scene at Longitude, Electric Picnic and Punchestown Music Festival.”

Commenting on the partnership Gerrit Schumann, Chief International Officer Deezer, said: “The huge uptake of streaming services globally over the last 12 months means that we are finally entering the mainstream. Now is the right time for Deezer to fire up its relationship with Three and focus its attention on Ireland in a way no music streaming service has ever done before. Our partnership with Three means we can reach more people, in more ways than ever before.”

The Three partnership with Deezer will be promoted with TV campaigns, in 3Stores across Ireland, on outdoor advertising and through a digital campaign. The initial promotion will form part of larger long-term relationship between the two brands that will launch further initiatives together in 2016.

Three customers can start using Deezer Premium+ for free by texting MUSIC to 50202 or at www.three.ie\deezer from Friday, 1st July.